How to Learn Google Ads (AdWords)

If you’re interested in digital advertising, learning to use Google Ads, formerly known as Google AdWords, can elevate your marketing efforts to a new and more lucrative level. Whether you’re a business owner or a future digital advertising specialist, learning about Google Ads can mean the difference between a stagnant website and one that attracts visitors, followers, and dollars.


Is AdWords for Me?

When determining whether learning AdWords is right for you, you should first understand the basics of what is now Google Ads. Google Ads has been broken down into specializations to give marketers a convenient way to focus on the particular utilities and skills that they need to perform their jobs.

Google Ads certifications come in six different types:

  • Google Ads Display
  • Google Ads Search
  • Google Ads Video
  • Google Ads Measurement
  • Shopping Ads
  • Google Ads Apps

Consider whether any of your professional advertising duties fall into these categories. If they do, learning Google Ads can be a good decision, whether you work in a corporate atmosphere, a small business environment, or as a freelancer in SEO or marketing.

Is it Easy to Learn Google Ads?

How difficult you find Google Ads to learn can be influenced by your knowledge of specific digital marketing concepts. If you’re a novice, taking high-quality training courses can help you learn Google Ads faster and easier than you would on your own. At Certstaffix Training, we offer hands-on, instructor-led Google Ads training that can make learning this important marketing tool much simpler.

How Long Does it Take to Learn Google Ads?

When you take our Google Ads course, you’ll learn the fundamentals of this tool in just three days! You can also study on your own, but the quality of available training materials varies greatly, and it’s likely to take you much longer to acquire the skills you need.

Can I Do Google Ads Myself?

While some business owners may be able to use Google Ads themselves, often, hiring someone who has been certified in Google Ads is well worth it. Employees or freelancers who have been certified in Google Ads have the specialized knowledge to implement precisely targeted ads that can reach countless prospective customers quickly and easily. Many business owners pay for their employees to learn Google Ads and consider it to be a smart investment in their company.

How Do I Become a Google Ads Specialist?

The fastest and easiest way to become a Google AdWords specialist is to seek out professional training and become Google Ads certified. Aim to keep your certification current by retaking and passing the exam every year. After you gain your certification, look for paid work. Many individuals choose to cut their teeth on freelance projects so that they can gain experience and apply for salaried jobs later. If or when you want to go the corporate route, you can search for jobs at marketing agencies.

How Do I Get Certified in Google Ads, and Is it Worth It?

Strictly speaking, the only requirement is that you take and pass Google’s certification exam, but Google recommends that you have first-hand experience with Google Ads before you take the test. This is because understanding, creating, and managing Google Ads campaigns can make passing the exam easier. Becoming certified will help you to be taken seriously as an online advertiser by companies, clients, and hiring managers.

How Much Does it Cost to Get AdWords-Certified?

Taking certification exams for Google Ads products is completely free, but it’s a good idea to invest in a hands-on training course that can equip you with the skills you need to pass the test.

Is the Google Ads Exam Difficult?

Each type of Google Ads certification exam requires specialized knowledge and a particular skill set to pass it, so the difficulty can vary. Some certifications are easier to earn, while others require an advanced level of skill. Google requires that test-takers pass exams with a score of at least 80% to receive a certification.

Google Ad (Adwords) Classes:

Course Title Length
Google Ads (Adwords)  3 days
eLearning Bundle – Paid Search (PPC)  eLearning Bundle
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