Google Analytics (Version 3) eLearning Bundle CourseClosed



Course Details:

Length: 2 courses

Access Length: 6 months

Price: $350/person (USD)

Bulk Pricing: 10+ Contact Us

Course Features:

Instant Access After Purchase

Lecture by Recorded Video

Stop and Start as Needed

Certificate of Completion

Software Lab Included: N/A
(Cloud Based)

Delivery Method:

Self-Paced Online

Individuals and Groups
@ Your Location

 

Course Overview

This Google Version 3 Universal Analytics eLearning bundle consists of these two courses:

  • Online Marketing 101
  • Google Analytics

How it Works

This course is a self-paced learning solution to fit your own schedule. Certstaffix Training eLearning courses you take on your own schedule in a web browser.


  • Learn at your own pace - Start and stop as it is convenient for you. Pick up where you left off.
  • Lecture utilizing video and recorded screen shots
  • 6 month subscription length
  • Instant Access After Purchase

Have more than 10 students needing this course? Contact Us for bulk pricing.

 

Course Topics

Online Marketing 101 - 1:30 hours

You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.

Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online.

If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.


Course Outline:
Introduction to Online Marketing
Search Engine Optimization (SEO)
White Hat vs Black Hat
Pay-Per-Click (PPC)
Social Media, Part 1
Social Media, Part 2
Email Marketing
Blogging
Planning Your Online Marketing Strategy

Google Analytics - 5:00 hours

This comprehensive course will teach you how to utilize Google Analytics, a highly powerful software tool that allows you to collect data and compile reports about online marketing campaigns. Beginning with the basics, we'll review key terms including dimensions, metrics, and key performance indicators (KPIs). You’ll discover how Google Analytics works and familiarize yourself with the interface. You’ll create an account and learn how to install Google Analytics on a website, before moving on to more advanced functions such as building an analytics infrastructure, and setting up conversion data as well as e-commerce and goal tracking. Next, we’ll focus on reporting, both real-time analytics as well as the standard reports, such as acquisitions, behavioral, and audience conversion. Led by an industry and subject-matter expert, this course gives you the knowledge and tools to use Google Analytics to track and report web traffic, and make calculated and informed business decisions.

Course Outline:

Module 1: Introduction to Google Analytics
Intro Definitions-Part 1
Intro Definitions-Part 2
How Google Analytics Works

Module 2: Fundamentals of Google Analytics
Build Analytics Infrastructure
Setting Up Conversion Data
Setting Up E-Commerce And Goal Tracking
Cross Domain Tracking
Input New Users
Examine Data Points

Module 3: Basics of Google Anayltics
Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views

Module 4: Reports in Google Analytics
Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
All Referrals
Campaign
Keywords
Social
Webmaster Tools

Module 5: Behavioral Reports
Behavioral Reports Intro
Dimensions
Content Drilldown
Landing Pages
Exit Pages
Event Flow Report
Working With Events
Site Search Report-Part 1
Site Search Report-Part 2
Site Search Report-Part 3
Site Search Report-Part 4
Behavior Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing Adsense
Experiments
Inpage Analytics

Module 6: Audience
Audience Reports
Location Report
Language
Behavior
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart

Module 7: Conversions
Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion

Explore Google Analytics Training Classes Near Me:

Certstaffix Training provides Google Analytics classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Google Analytics concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Google Analytics skills. Start learning today and see how Certstaffix Training can help you reach your goals.

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