Google Ads (Adwords) Course Outline | Certstaffix® Training

Google Ads (Adwords) Course

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Google Ads (Adwords)

by Certstaffix® Training

Google Ads Training

Length: 3 day(s)      Public Class Price: $1375/person (USD)      Group Class Price: Request Quote      Course Category: Google Ads

Google Ads Training
In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ (now Google Ads) is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you will create a Google AdWords account and an AdWords campaign. You will create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You will refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. You will also use advanced tools to manage AdWords accounts and data.

This course is designed for individuals who are seeking the Google AdWords (now Google Ads) certification and who want to prepare for Google AdWords Fundamentals and Google AdWords Search Advanced exams.

This course is taught using the latest, most current interface released in October 2017.
Course Description: Print It | Download PDF | Email It

Certstaffix® Training public classes are instructor-led, live online training you attend from your location or our training labs. Our live online instructors teach you from a remote location while being able to interact with students as in a traditional classroom setting.

  • A real, live instructor teaching you from another location
  • Hands-on learning with the software/skills you are being taught
  • Interaction with all students in the class at other locations
  • Any needed software for class provided in online lab environment
  • Easy assistance from the instructor
  • Attend from your location or our training labs

 Register ➥   March 2, 2022     
 Register ➥   May 24, 2022     
 Register ➥   July 5, 2022     

Group Onsite Training
At Your Organization


Private Online Training
Live Online Instruction

Have a group of several students needing the same training? Then onsite or private online group training is a perfect option for you. We'll either come onsite to your office or deliver a private live online class so you don't have to travel. You'll be able to fully customize a course to your needs. Lastly, you can save per student versus our public classes.

  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be fully customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)

Google Ads Training Reviews by Certstaffix® Training

Certstaffix® Training collects detailed class reviews via a formal post-class evaluation in all our instructor-led courses. Below are a sample of abbreviated reviews from real students from our past classes. If you would like more reviews or ones with even further detail, please contact us and we would be happy to show you the high quality of our training services.

Certstaffix® Class Reviews

Student Average:
4.86 out of 5 from 13 students

4.94 out of 5

Sonya did an excellent job. She really understood what professionals need and taught the course well.

- attended our Google Adwords class

4.65 out of 5

Sonja was fantastic! I only knew the basics and she was able to go in depth about the topics and different strategies. I especially liked how she suggested other helpful tools and resources to help manage Google AdWords. Definitely walked away with some practical ways to easily enhance our campaigns and Ads!

- attended our Google Adwords class

5.00 out of 5

Our instructor was awesome! Very knowledgeable about the topic and spoke clearly. She explained topics in a meaningful way and addressed all questions.

- attended our Google Adwords class

4.92 out of 5

I was very satisfied with the course. The instructor was very helpful and thorough. I feel she went over and beyond in making sure we understood and show us how and where to do things.

- attended our Google Adwords class

4.75 out of 5

A overall checklist or step by step list at the end would be really helpful since there is so much to remember.

- attended our Google Adwords (Ads) class

4.89 out of 5

- attended our Google Adwords (Ads) class

4.47 out of 5

- attended our Google Adwords (Ads) class

5.00 out of 5

- attended our Google Adwords (Ads) class

4.79 out of 5

- attended our Google Adwords class

5.00 out of 5

- attended our Google Adwords class

Q: Is Google Ads for Me, and Is Getting Certified Worth It?

A: Google Ads can be extremely useful for both business owners and digital advertisers. Smart business owners can implement Google Ads if they desire successful and relatively inexpensive digital advertising campaigns. While it’s possible to learn the fundamentals of Google Ads on your own, it’s much easier to pass the Google Ads certification exam with professional instruction. With this credential, you can prove your expertise and open up opportunities to become a respected and well-paid marketing specialist!

More Information on Learning Google Ads and Earning Certification.

Google Ads Blogs

Google Ads User Groups

Google Ads Online Forums

  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Related Certifications

AdWords Fundamentals Certification
Search Advertising Certification

Course Topics

Target Student:

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, optimize, and report on those campaigns with Google AdWords.


To ensure your success in this course you should have experience with using a Web browser, and productivity software (Microsoft Office or Google Docs).

Course Outline:

Lesson 1: Creating a Google AdWords Account
Topic A: Create and Navigate the Google AdWords Account Structure
Topic B: Configure and Manage Account Alerts, Announcements, and Notifications

Lesson 2: Creating Ad Campaigns
Topic A: Plan an AdWords Campaign
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Create and Configure Ad Groups, Ads, and Keywords

Lesson 3: Optimizing Keywords
Topic A: Select Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Planner
Topic C: Research Keywords Online
Topic D: Configure Ad Groups and Keywords

Lesson 4: Writing Ads in Google AdWords
Topic A: Review Google Ad Policies
Topic B: Write High-Quality AdWords Ads

Lesson 5: Analyzing and Reporting Campaign Performance
Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads
Topic C: Create Reports in AdWords

Lesson 6: Managing Bidding and Budgets
Topic A: Set and Manage Bids
Topic B: Set and Manage Budgets

Lesson 7: Configuring Language and Location Targeting
Topic A: Configure Language Targeting
Topic B: Configure Location Targeting

Lesson 8: Enhancing Campaigns with Ad Extensions
Topic A: Create Ads with Extensions That Provide Information
Topic B: Create Ads with Extensions That Drive Action
Topic C: Create Ads with Automated Extensions

Lesson 9: Creating a Display Network Campaign
Topic A: Plan and Create a Display Network Campaign
Topic B: Target by Audience, Topic, and Demographics
Topic C: Target Campaigns by Device Type
Topic D: Create a Responsive Ad

Lesson 10: Implementing Advanced AdWords Features
Topic A: Optimize Ad Delivery
Topic B: Create Dynamic Ads
Topic C: Implement Keyword Insertion
Topic D: Implement Campaign Drafts and Experiments
Topic E: Configure Conversion Tracking

Lesson 11: Measuring Campaign Performance
Topic A: Link AdWords to Google Analytics
Topic B: Measure AdWords Campaign Success
Topic C: Analyze Campaign Performance in AdWords

Lesson 12: Optimizing AdWords Campaigns for Conversions
Topic A: Track Conversions
Topic B: Optimize Campaign Configuration for Conversions

Lesson 13: Optimizing Campaigns
Topic A: Optimize Landing Pages for Quality Score
Topic B: Optimize Bidding Performance
Topic C: Optimize Budgets
Topic D: Automate AdWords Campaign Using Rules

Lesson 14: Managing AdWords with the AdWords Editor
Topic A: Set Up and Configure AdWords Editor
Topic B: Import and Analyze Data

Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API
Topic A: Manage Clients with AdWords Manager Account
Topic B: Use the AdWords API

Appendix A: Creating Shopping Campaigns
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Google Ads Courses By City:

AL - Birmingham       GA - Columbus       NC - Raleigh       RI - Providence      
AL - Huntsville       GA - Savannah       NC - Winston-Salem       SC - Greenville      
AL - Mobile       HI - Honolulu       ND - Fargo       SC - Myrtle Beach      
AR - Bentonville       IA - Des Moines       NE - Lincoln       SC - North Charleston      
BC - Vancouver       IA - Iowa City       NE - Omaha       SD - Sioux Falls      
CA - Bakersfield       ID - Boise       NH - Bedford       SK - Regina      
CA - Fresno       IL - Chicago       NJ - Bridgewater       SK - Saskatoon      
CA - Los Angeles       IN - Fort Wayne       NM - Albuquerque       TN - Chattanooga      
CA - Modesto       IN - Indianapolis       NS - Halifax       TN - Knoxville      
CA - Oakland       KS - Topeka       NV - Henderson       TN - Memphis      
CA - Oxnard       KY - Lexington       NV - Reno       TN - Nashville      
CA - Rancho Cucamonga       KY - Louisville       NY - Albany       TX - Amarillo      
CA - Sacramento       LA - Baton Rouge       NY - Buffalo       TX - Austin      
CA - Salinas       LA - Lafayette       NY - New York City       TX - Beaumont      
CA - San Diego       LA - New Orleans       NY - Rochester       TX - Corpus Christi      
CA - San Jose       LA - Shreveport       NY - Syracuse       TX - Dallas      
CA - Santa Rosa       MA - Burlington       OH - Cincinnati       TX - El Paso      
CA - Stockton       MA - Springfield       OH - Columbus       TX - Fort Worth      
CO - Boulder       MA - Westborough       OH - Dayton       TX - Houston      
CO - Colorado Springs       MB - Winnipeg       OH - Highland Heights       TX - Killeen      
CO - Denver       MD - Largo       OH - Toledo       TX - Laredo      
CT - Cheshire       MD - Laurel       OK - Oklahoma City       TX - Longview      
CT - New Haven       ME - Portland       OK - Tulsa       TX - Lubbock      
CT - Stamford       MI - Ann Arbor       ON - Ottawa       TX - McAllen      
DE - Wilmington       MI - Grand Rapids       ON - Toronto       TX - Midland      
FL - Daytona Beach       MI - Lansing       OR - Beaverton       TX - San Antonio      
FL - Fort Lauderdale       MI - Livonia       OR - Bend       TX - Tyler      
FL - Fort Myers       MN - Minnetonka       OR - Eugene       TX - Waco      
FL - Gainesville       MO - Columbia       OR - Medford       UT - Ogden      
FL - Jacksonville       MO - Kansas City       PA - Allentown       UT - Salt Lake City      
FL - Lakeland       MO - St. Louis       PA - Erie       VA - Glen Allen      
FL - Miami       MS - Biloxi       PA - Harrisburg       VA - Roanoke      
FL - Naples       MS - Jackson       PA - Malvern       VA - Virginia Beach      
FL - Pensacola       MT - Billings       PA - Philadelphia       VT - Burlington      
FL - Sarasota       NB - Moncton       PA - Pittsburgh       WA - Seattle      
FL - Tallahassee       NB - Saint John       PA - Reading       WA - Spokane      
FL - Tampa       NC - Asheville       PA - Scranton-Wilkes Barre       WI - Green Bay      
FL - Winter Park       NC - Charlotte       PA - York       WI - Madison      
GA - Atlanta       NC - Greensboro       QC - Montreal       WI - Milwaukee      
GA - Augusta