Google Ads (Adwords) Course

by Certstaffix® Training

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Google Ads Training

Length: 3 day(s)      Public Class Price: $1375/person (USD)      Group Class Price: Request Quote      Course Category: Google Ads

In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ (now Google Ads) is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you will create a Google AdWords account and an AdWords campaign. You will create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You will refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. You will also use advanced tools to manage AdWords accounts and data.

This course is designed for individuals who are seeking the Google AdWords (now Google Ads) certification and who want to prepare for Google AdWords Fundamentals and Google AdWords Search Advanced exams.

This course is taught using the latest, most current interface released in October 2017.

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

 Register ➥   March 2, 2022     
 Register ➥   May 24, 2022     
 Register ➥   July 5, 2022     

Group Onsite Training
At Your Organization


Private Online Training
Live Online Instruction

Have a group of several students needing the same training? Then onsite or private online group training is a perfect option for you. We'll either come onsite to your office or deliver a private live online class so you don't have to travel. You'll be able to fully customize a course to your needs. Lastly, you can save per student versus our public classes.

  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be fully customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)

  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Related Certifications

AdWords Fundamentals Certification
Search Advertising Certification

Course Topics

Target Student:

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, optimize, and report on those campaigns with Google AdWords.


To ensure your success in this course you should have experience with using a Web browser, and productivity software (Microsoft Office or Google Docs).

Course Outline:

Lesson 1: Creating a Google AdWords Account
Topic A: Create and Navigate the Google AdWords Account Structure
Topic B: Configure and Manage Account Alerts, Announcements, and Notifications

Lesson 2: Creating Ad Campaigns
Topic A: Plan an AdWords Campaign
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Create and Configure Ad Groups, Ads, and Keywords

Lesson 3: Optimizing Keywords
Topic A: Select Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Planner
Topic C: Research Keywords Online
Topic D: Configure Ad Groups and Keywords

Lesson 4: Writing Ads in Google AdWords
Topic A: Review Google Ad Policies
Topic B: Write High-Quality AdWords Ads

Lesson 5: Analyzing and Reporting Campaign Performance
Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads
Topic C: Create Reports in AdWords

Lesson 6: Managing Bidding and Budgets
Topic A: Set and Manage Bids
Topic B: Set and Manage Budgets

Lesson 7: Configuring Language and Location Targeting
Topic A: Configure Language Targeting
Topic B: Configure Location Targeting

Lesson 8: Enhancing Campaigns with Ad Extensions
Topic A: Create Ads with Extensions That Provide Information
Topic B: Create Ads with Extensions That Drive Action
Topic C: Create Ads with Automated Extensions

Lesson 9: Creating a Display Network Campaign
Topic A: Plan and Create a Display Network Campaign
Topic B: Target by Audience, Topic, and Demographics
Topic C: Target Campaigns by Device Type
Topic D: Create a Responsive Ad

Lesson 10: Implementing Advanced AdWords Features
Topic A: Optimize Ad Delivery
Topic B: Create Dynamic Ads
Topic C: Implement Keyword Insertion
Topic D: Implement Campaign Drafts and Experiments
Topic E: Configure Conversion Tracking

Lesson 11: Measuring Campaign Performance
Topic A: Link AdWords to Google Analytics
Topic B: Measure AdWords Campaign Success
Topic C: Analyze Campaign Performance in AdWords

Lesson 12: Optimizing AdWords Campaigns for Conversions
Topic A: Track Conversions
Topic B: Optimize Campaign Configuration for Conversions

Lesson 13: Optimizing Campaigns
Topic A: Optimize Landing Pages for Quality Score
Topic B: Optimize Bidding Performance
Topic C: Optimize Budgets
Topic D: Automate AdWords Campaign Using Rules

Lesson 14: Managing AdWords with the AdWords Editor
Topic A: Set Up and Configure AdWords Editor
Topic B: Import and Analyze Data

Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API
Topic A: Manage Clients with AdWords Manager Account
Topic B: Use the AdWords API

Appendix A: Creating Shopping Campaigns
Course Description: Print It | Download PDF | Email It

Google Ads Training Reviews by Certstaffix® Training

Certstaffix® Training collects detailed class reviews via a formal post-class evaluation in all our instructor-led courses. Below are a sample of abbreviated reviews from real students from our past classes. If you would like more reviews or ones with even further detail, please contact us and we would be happy to show you the high quality of our training services.

Certstaffix® Class Reviews

Student Average:
4.86 out of 5 from 13 students

4.94 out of 5

Sonya did an excellent job. She really understood what professionals need and taught the course well.

- attended our Google Adwords class

4.65 out of 5

Sonja was fantastic! I only knew the basics and she was able to go in depth about the topics and different strategies. I especially liked how she suggested other helpful tools and resources to help manage Google AdWords. Definitely walked away with some practical ways to easily enhance our campaigns and Ads!

- attended our Google Adwords class

5.00 out of 5

Our instructor was awesome! Very knowledgeable about the topic and spoke clearly. She explained topics in a meaningful way and addressed all questions.

- attended our Google Adwords class

4.92 out of 5

I was very satisfied with the course. The instructor was very helpful and thorough. I feel she went over and beyond in making sure we understood and show us how and where to do things.

- attended our Google Adwords class

4.75 out of 5

A overall checklist or step by step list at the end would be really helpful since there is so much to remember.

- attended our Google Adwords (Ads) class

4.89 out of 5

- attended our Google Adwords (Ads) class

4.47 out of 5

- attended our Google Adwords (Ads) class

5.00 out of 5

- attended our Google Adwords (Ads) class

4.79 out of 5

- attended our Google Adwords class

5.00 out of 5

- attended our Google Adwords class

Q: Is Google Ads for Me, and Is Getting Certified Worth It?

A: Google Ads can be extremely useful for both business owners and digital advertisers. Smart business owners can implement Google Ads if they desire successful and relatively inexpensive digital advertising campaigns. While it’s possible to learn the fundamentals of Google Ads on your own, it’s much easier to pass the Google Ads certification exam with professional instruction. With this credential, you can prove your expertise and open up opportunities to become a respected and well-paid marketing specialist!

More Information on Learning Google Ads and Earning Certification.

Google Ads Blogs

Google Ads User Groups

Google Ads Online Forums

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