Google Ads (Adwords) Course Outline • Reviews | Certstaffix® Training


Google Ads (Adwords) Course


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Google Ads TrainingGoogle Ads (Adwords)

by Certstaffix® Training

Length: 3 day(s)      Public Class Price: $1375/person (USD)      Group Class Price: Request Quote      Course Category: Google Ads


Google Ads Training
In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ (now Google Ads) is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you will create a Google AdWords account and an AdWords campaign. You will create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You will refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. You will also use advanced tools to manage AdWords accounts and data.

This course is designed for individuals who are seeking the Google AdWords (now Google Ads) certification and who want to prepare for Google AdWords Fundamentals and Google AdWords Search Advanced exams.

This course is taught using the latest, most current interface released in October 2017.
Course Description: Print It | Download PDF | Email It

  Public Classes - Live Online at Your Location or OursHow It Works

Certstaffix® Training public classes are instructor-led, live online training you attend from your home or work or in one of our local computer labs. Our live online instructors teach you from a remote location while being able to interact with students as in a traditional classroom setting.

  • A real, live instructor teaching you from another location
  • Hands-on learning with the software/skills you are being taught
  • Interaction with all students in the class at other locations
  • Any needed software for class provided in online lab environment
  • Easy assistance from the instructor

Click a class date below to register & view location/attendance options.

 Register ➥   July 13, 2021     

  Group Classes for Organizations - Onsite or Online How It Works

Have a group of employees needing the same training? Onsite training at your office or group live online classes are great solutions.  

  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)
  • We usually require about 4 weeks lead time to arrange a training session

  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Related Certifications

AdWords Fundamentals Certification
Search Advertising Certification


Course Topics

Target Student:

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, optimize, and report on those campaigns with Google AdWords.


Prerequisites:

To ensure your success in this course you should have experience with using a Web browser, and productivity software (Microsoft Office or Google Docs).
Course Outline:

Lesson 1: Creating a Google AdWords Account
Topic A: Create and Navigate the Google AdWords Account Structure
Topic B: Configure and Manage Account Alerts, Announcements, and Notifications

Lesson 2: Creating Ad Campaigns
Topic A: Plan an AdWords Campaign
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Create and Configure Ad Groups, Ads, and Keywords

Lesson 3: Optimizing Keywords
Topic A: Select Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Planner
Topic C: Research Keywords Online
Topic D: Configure Ad Groups and Keywords

Lesson 4: Writing Ads in Google AdWords
Topic A: Review Google Ad Policies
Topic B: Write High-Quality AdWords Ads

Lesson 5: Analyzing and Reporting Campaign Performance
Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads
Topic C: Create Reports in AdWords

Lesson 6: Managing Bidding and Budgets
Topic A: Set and Manage Bids
Topic B: Set and Manage Budgets

Lesson 7: Configuring Language and Location Targeting
Topic A: Configure Language Targeting
Topic B: Configure Location Targeting

Lesson 8: Enhancing Campaigns with Ad Extensions
Topic A: Create Ads with Extensions That Provide Information
Topic B: Create Ads with Extensions That Drive Action
Topic C: Create Ads with Automated Extensions

Lesson 9: Creating a Display Network Campaign
Topic A: Plan and Create a Display Network Campaign
Topic B: Target by Audience, Topic, and Demographics
Topic C: Target Campaigns by Device Type
Topic D: Create a Responsive Ad

Lesson 10: Implementing Advanced AdWords Features
Topic A: Optimize Ad Delivery
Topic B: Create Dynamic Ads
Topic C: Implement Keyword Insertion
Topic D: Implement Campaign Drafts and Experiments
Topic E: Configure Conversion Tracking

Lesson 11: Measuring Campaign Performance
Topic A: Link AdWords to Google Analytics
Topic B: Measure AdWords Campaign Success
Topic C: Analyze Campaign Performance in AdWords

Lesson 12: Optimizing AdWords Campaigns for Conversions
Topic A: Track Conversions
Topic B: Optimize Campaign Configuration for Conversions

Lesson 13: Optimizing Campaigns
Topic A: Optimize Landing Pages for Quality Score
Topic B: Optimize Bidding Performance
Topic C: Optimize Budgets
Topic D: Automate AdWords Campaign Using Rules

Lesson 14: Managing AdWords with the AdWords Editor
Topic A: Set Up and Configure AdWords Editor
Topic B: Import and Analyze Data

Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API
Topic A: Manage Clients with AdWords Manager Account
Topic B: Use the AdWords API

Appendix A: Creating Shopping Campaigns
Course Description: Print It | Download PDF | Email It

Public Class Format

Certstaffix® Training public classes are instructor-led live online training you attend either from your home/work location or in one of our computer labs. Our live online instructors teach you from a remote location while being able to interact with you like in a traditional classroom.


Quality Instructors

Our instructors have many years of experience teaching adult learners in person and online.

Complete Lab Environment

Access to software required is provided in a lab environment during class.

Hands-on Learning

Most classes are not all lecture - you can learn by actually doing.


Small Classes

You get more attention from the instructor and classes flow more smoothly.

Post-Class Lab Access*

Access practice lab environment for 180 days after most classes*.


Low Cancellation Rate

Most classes run as scheduled.



*These courses do not have post-class lab environment access: Adobe, Salesforce, QuickBooks Online Edition, Google, HTML, WordPress, ITIL, Six Sigma, CompTIA, Project Management, SEO, Social Media.


Group Training

Have a group of employees needing the same training? Onsite training at your office or group live online classes are great solutions.

How Group Training Works





  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be fully customized to your training needs
  • Each student receives a Course Manual with Practice Files (Materials provided before the class date)
  • If a course has a hands‐on lab, we provide access to the configured course software and files.
    (Requires a high‐speed internet connection and certain open ports on your firewall. You can perform a Connection Assessment Test here)
  • Course is scheduled based on dates you provide (Subject to instructor availability)
  • We usually require about 4 weeks lead time to arrange a training session
  • Training is completed in a convenient session(s) of your choosing
  • Two 15 minute breaks and one hour long break for lunch daily

Request a Free Quote

Google Ads (Adwords) Class Reviews

Here are a sample of Google Ads class reviews from past students that have attended our Google Ads training courses.



In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ (now Google Ads) is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you will create a Google AdWords account and an AdWords campaign. You will create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You will refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. You will also use advanced tools to manage AdWords accounts and data.

This course is designed for individuals who are seeking the Google AdWords (now Google Ads) certification and who want to prepare for Google AdWords Fundamentals and Google AdWords Search Advanced exams.

This course is taught using the latest, most current interface released in October 2017.


Certstaffix® Class Reviews

Student Average:
4.86 out of 5 from 13 students

4.94 out of 5

Sonya did an excellent job. She really understood what professionals need and taught the course well.

- attended our Google Adwords class

4.65 out of 5

Sonja was fantastic! I only knew the basics and she was able to go in depth about the topics and different strategies. I especially liked how she suggested other helpful tools and resources to help manage Google AdWords. Definitely walked away with some practical ways to easily enhance our campaigns and Ads!


- attended our Google Adwords class

5.00 out of 5

Our instructor was awesome! Very knowledgeable about the topic and spoke clearly. She explained topics in a meaningful way and addressed all questions.


- attended our Google Adwords class

4.92 out of 5

I was very satisfied with the course. The instructor was very helpful and thorough. I feel she went over and beyond in making sure we understood and show us how and where to do things.

- attended our Google Adwords class

4.75 out of 5

A overall checklist or step by step list at the end would be really helpful since there is so much to remember.

- attended our Google Adwords (Ads) class

4.83 out of 5

- attended our Google Adwords (Ads) class

5.00 out of 5

- attended our Google Adwords (Ads) class

4.89 out of 5

- attended our Google Adwords (Ads) class

4.47 out of 5

- attended our Google Adwords (Ads) class

5.00 out of 5

- attended our Google Adwords (Ads) class

4.79 out of 5

- attended our Google Adwords class

5.00 out of 5

- attended our Google Adwords class

5.00 out of 5

- attended our Google Adwords class


Please contact us if we do not yet have any reviews or you would like more.


View all Google Ads training reviews

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