Google Analytics Course

Google Analytics TrainingGoogle Analytics

by Certstaffix® Training

Length: 3 day(s)      Public Class Price: $1715/person (USD)      Group Onsite Price: Request Quote      Course Category: Google Analytics


Google Analytics Training
This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.

This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.
Course Description: Print It | Download PDF | Email It

  Public Corporate Classes - Live Online: Our Location or Yours How It Works

Certstaffix® Training public classes are instructor-led, live online training you attend in a local computer lab or from your home/office. Our live online instructors teach you from a remote location while being able to interact with students as in a traditional classroom setting.

  • A real, live instructor teaching you from another location
  • Hands-on learning with the software you are being taught
  • Interaction with all students in the class at other locations
  • Easy assistance from the instructor

Click a class date below to register & view location/attendance options. You must register at least 15 days before class.

 Register ➥   March 2, 2020     
 Register ➥   May 26, 2020     
 Register ➥   July 6, 2020     

  Group Classes for Organizations - Onsite at Your Office How It Works

Have a group of employees needing the same training? Onsite training at your office is a great solution.  

  • An expert Instructor will come to your office
  • Course can be customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)
  • We usually require about 4 weeks lead time to arrange a training session

  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Related Certifications

Google Analytics Individual Qualification (IQ) Certification


Course Topics

Section I: Getting Started
1 First Steps
2 Verifying Data Collection
3 Registering Your Site with Google
4 Activating Ecommerce and Demographic/Interests Data Collection
5 Populating Your Site with Data

Section II: Account Management
6 Accounts, Properties, and Views
7 Managing Accounts, Properties, and Views
8 Permissions

Section III: Predefined and Custom Filters
9 Views with Predefined Filters
10 Regular Expressions
11 Views with Custom Filters
12 Using Filters to Reduce Referral Spam

Section IV: Data Characteristics
13 Metrics and Dimensions

Section V: The Audience Menu
14 The Audience Menu: Top Graph
15 Audience Menu: Middle of Page Data
16 Audience Menu: Bottom of Page Data
17 The Full Audience Menu
18 The Audience Menu: Users Flow
19 The Audience Menu: Cohorts and Benchmarks
20 The Audience Menu: Lifetime Value

Section VI: The Behavior Menu
21 The Behavior Menu: Overview
22 The Behavior Menu: Site Content and Site Search
23 The Behavior Menu: Behavior Flow
24 The Behavior Menu: Site Speed
25 In Page Analytics

Section VII: Segments
26 Segmentation and Google Analytics Segments
27 Segments and Strategic Planning
28 Using Segments to Eliminate Referral Spam from Existing Data

Section VIII: Goals
29 Destination, Duration, and View Goals
30 Goal Reporting: The Conversions Menu
31 Goal Reporting and the Real Time Menu
32 Goals and Custom Segments

Section IX: Tracking Downloads
33 Tracking Downloads
34 Applications of Download Tracking
35 Download Tracking and Goals

Section X: Events
36 Introduction to Events
37 Events and Content Monitoring
38 Advanced Events: Link Tracking
39 Event Reporting
40 Events as Goals
41 Events and Custom Segments
42 Advanced Events: Page Scroll
43 Advanced Events: Form Completion Monitoring
44 Advanced Events: Video Monitoring

Section XI: Referral and the Acquisition Menu
45 The Acquisition Menu: Overview
46 The Acquisition Menu: All Traffic
47 The Acquisition Menu: Search Console
48 Tagging Links
49 The Acquisition Menu: Campaigns
50 The Acquisition Menu: Social

Section XII: The Ecommerce Menu
51 Sending Ecommerce Data to Google Analytics
52 Ecommerce Metrics and Reporting

Section XIII: The Conversions Menu
53 Multi Channel Funnels
54 Attribution and Attribution Models
55 Working with Attribution Models
56 Attribution Data and Return on Investment

Section XIV: Experiments
57 Introduction to Experiments
58 Creating an Experiment with Google Analytics
59 Managing Experiments and Interpreting Outcomes

Section XV: Advanced Metrics – User Level Data
60 User Explorer
61 Extended User Level Analysis and Application

Section XVI: Data Management and the Customization Menu
62 Diagnostic Notifications and Custom Alerts
63 Shortcuts and Exports
64 Custom Reports
65 Dashboards
66 Calculated Measures
67 Sharing Assets
68 Intelligence Questions and Insights
Course Description: Print It | Download PDF | Email It

Public Class Format

Certstaffix® Training public classes are instructor-led live online training you attend either from your home/work location or in one of our computer labs. Our live online instructors teach you from a remote location while being able to interact with you like in a traditional classroom.


Quality Instructors

Our instructors have many years of experience teaching adult learners in person and online.

Complete Lab Environment

Access to software required is provided in a lab environment during class.

Hands-on Learning

Most classes are not all lecture - you can learn by actually doing.


Small Classes

You get more attention from the instructor and classes flow more smoothly.

Post-Class Lab Access*

Access practice lab environment for 180 days after most classes*.


Low Cancellation Rate

Most classes run as scheduled.



*These courses do not have post-class lab environment access: Adobe, Salesforce, QuickBooks Online Edition, Google, HTML, WordPress, ITIL, Six Sigma, CompTIA, Project Management, SEO, Social Media.


Group Training

Have a group of several students needing the same training? Then onsite training is a perfect option for you. We'll come onsite to your office so you don't have to travel. You'll be able to fully customize a course to your needs. Lastly, you can save per student versus our public classes.

How Onsite Training Works

  • An expert Instructor will come to your office and personally train the students
  • Course can be fully customized to your training needs
  • Each student receives a Course Manual with Practice Files (Materials provided before the class date)
  • If a course has a hands‐on lab, we provide access to the configured course software and files.
    (Requires a high‐speed internet connection and certain open ports on your firewall. You can perform a Connection Assessment Test here)
  • Course is scheduled based on dates you provide (Subject to instructor availability)
  • We usually require about 4 weeks lead time to arrange a training session
  • Training is completed in a convenient session(s) of your choosing
  • Two 15 minute breaks and one hour long break for lunch daily

Request a Free Quote

Google Analytics Class Reviews

Here are a sample of Google Analytics class reviews from past students that have attended our Google Analytics training courses.



This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.

This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.


Certstaffix® Class Reviews

Student Average:
4.69 out of 5 from 10 students

4.81 out of 5

This was a very positive experience from the classroom, staff and especially Sonja the instructor. She was very knowledgeable of the material and she presented the information with great energy and enthusiasm from the beginning of the class to the very end. I've been working with and running Google Analytic reports for around six years but never received formal training. I am surprised but happy to report that I learned a lot more than I expected. Kudos to all who put this course together.

- attended our Google Analytics class

4.71 out of 5

Kaelan is great at teaching and not progressing to quickly. Took time to explain details without missing important steps in the process. At times, "tabled" questions till it was appropriate to answer those questions. Definite asset to your team.


- attended our Google Analytics class

4.78 out of 5

I had a hard time finding a Google Analytics course that was more focused on customer usage of our current product than marketing and SEO. This course really was outside of that scope, but because of the class size and my instructor's willingness to stretch and help outside of the class scope I was able to get guidance that I can apply for my company's current needs. I would suggest possibly offering a Google Analytics class from a product/usage analysis angle as opposed to marketing.

- attended our Google Analytics class

4.61 out of 5

- attended our Google Analytics class

5.00 out of 5

- attended our Google Analytics class

4.88 out of 5

- attended our Google Analytics class

4.65 out of 5

- attended our Google Analytics class

4.35 out of 5

- attended our Google Analytics class

4.35 out of 5

- attended our Google Analytics class

4.79 out of 5

- attended our Google Analytics class


Please contact us if we do not yet have any reviews or you would like more.


View all Google Analytics training reviews

Google Analytics Courses By City:

AB - Calgary       FL - Sarasota       NB - Moncton       PA - Scranton-Wilkes Barre      
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BC - Vancouver       ID - Boise       NH - Bedford       TN - Chattanooga      
CA - Bakersfield       IL - Chicago       NJ - Bridgewater       TN - Knoxville      
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CA - Merced       IN - Evansville       NM - Santa Fe       TX - Amarillo      
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