Google Analytics Course Outline | Certstaffix® Training


Google Analytics Course


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Google Analytics

by Certstaffix® Training

Google Analytics Training

Length: 3 day(s)      Public Class Price: $1715/person (USD)      Group Class Price: Request Quote      Course Category: Google Analytics


Google Analytics Training
This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.

This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.
Course Description: Print It | Download PDF | Email It

Certstaffix® Training public classes are instructor-led, live online training you attend from your location or our training labs. Our live online instructors teach you from a remote location while being able to interact with students as in a traditional classroom setting.

  • A real, live instructor teaching you from another location
  • Hands-on learning with the software/skills you are being taught
  • Interaction with all students in the class at other locations
  • Any needed software for class provided in online lab environment
  • Easy assistance from the instructor
  • Attend from your location or our training labs

Group Onsite Training
At Your Organization

OR

Private Online Training
Live Online Instruction

Have a group of several students needing the same training? Then onsite or private online group training is a perfect option for you. We'll either come onsite to your office or deliver a private live online class so you don't have to travel. You'll be able to fully customize a course to your needs. Lastly, you can save per student versus our public classes.


  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be fully customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)

Google Analytics Training Reviews by Certstaffix® Training

Certstaffix® Training collects detailed class reviews via a formal post-class evaluation in all our instructor-led courses. Below are a sample of abbreviated reviews from real students from our past classes. If you would like more reviews or ones with even further detail, please contact us and we would be happy to show you the high quality of our training services.


Certstaffix® Class Reviews

Student Average:
4.69 out of 5 from 10 students

4.81 out of 5

This was a very positive experience from the classroom, staff and especially Sonja the instructor. She was very knowledgeable of the material and she presented the information with great energy and enthusiasm from the beginning of the class to the very end. I've been working with and running Google Analytic reports for around six years but never received formal training. I am surprised but happy to report that I learned a lot more than I expected. Kudos to all who put this course together.

- attended our Google Analytics class

4.71 out of 5

Kaelan is great at teaching and not progressing to quickly. Took time to explain details without missing important steps in the process. At times, "tabled" questions till it was appropriate to answer those questions. Definite asset to your team.


- attended our Google Analytics class

4.78 out of 5

I had a hard time finding a Google Analytics course that was more focused on customer usage of our current product than marketing and SEO. This course really was outside of that scope, but because of the class size and my instructor's willingness to stretch and help outside of the class scope I was able to get guidance that I can apply for my company's current needs. I would suggest possibly offering a Google Analytics class from a product/usage analysis angle as opposed to marketing.

- attended our Google Analytics class

4.61 out of 5

- attended our Google Analytics class

5.00 out of 5

- attended our Google Analytics class

4.88 out of 5

- attended our Google Analytics class

4.65 out of 5

- attended our Google Analytics class

4.35 out of 5

- attended our Google Analytics class

4.35 out of 5

- attended our Google Analytics class

4.79 out of 5

- attended our Google Analytics class


Google Analytics Blogs

Google Analytics User Groups

Google Analytics Online Forums

  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Related Certifications

Google Analytics Individual Qualification (IQ) Certification


Course Topics

Section I: Getting Started
1 First Steps
2 Verifying Data Collection
3 Registering Your Site with Google
4 Activating Ecommerce and Demographic/Interests Data Collection
5 Populating Your Site with Data

Section II: Account Management
6 Accounts, Properties, and Views
7 Managing Accounts, Properties, and Views
8 Permissions

Section III: Predefined and Custom Filters
9 Views with Predefined Filters
10 Regular Expressions
11 Views with Custom Filters
12 Using Filters to Reduce Referral Spam

Section IV: Data Characteristics
13 Metrics and Dimensions

Section V: The Audience Menu
14 The Audience Menu: Top Graph
15 Audience Menu: Middle of Page Data
16 Audience Menu: Bottom of Page Data
17 The Full Audience Menu
18 The Audience Menu: Users Flow
19 The Audience Menu: Cohorts and Benchmarks
20 The Audience Menu: Lifetime Value

Section VI: The Behavior Menu
21 The Behavior Menu: Overview
22 The Behavior Menu: Site Content and Site Search
23 The Behavior Menu: Behavior Flow
24 The Behavior Menu: Site Speed
25 In Page Analytics

Section VII: Segments
26 Segmentation and Google Analytics Segments
27 Segments and Strategic Planning
28 Using Segments to Eliminate Referral Spam from Existing Data

Section VIII: Goals
29 Destination, Duration, and View Goals
30 Goal Reporting: The Conversions Menu
31 Goal Reporting and the Real Time Menu
32 Goals and Custom Segments

Section IX: Tracking Downloads
33 Tracking Downloads
34 Applications of Download Tracking
35 Download Tracking and Goals

Section X: Events
36 Introduction to Events
37 Events and Content Monitoring
38 Advanced Events: Link Tracking
39 Event Reporting
40 Events as Goals
41 Events and Custom Segments
42 Advanced Events: Page Scroll
43 Advanced Events: Form Completion Monitoring
44 Advanced Events: Video Monitoring

Section XI: Referral and the Acquisition Menu
45 The Acquisition Menu: Overview
46 The Acquisition Menu: All Traffic
47 The Acquisition Menu: Search Console
48 Tagging Links
49 The Acquisition Menu: Campaigns
50 The Acquisition Menu: Social

Section XII: The Ecommerce Menu
51 Sending Ecommerce Data to Google Analytics
52 Ecommerce Metrics and Reporting

Section XIII: The Conversions Menu
53 Multi Channel Funnels
54 Attribution and Attribution Models
55 Working with Attribution Models
56 Attribution Data and Return on Investment

Section XIV: Experiments
57 Introduction to Experiments
58 Creating an Experiment with Google Analytics
59 Managing Experiments and Interpreting Outcomes

Section XV: Advanced Metrics – User Level Data
60 User Explorer
61 Extended User Level Analysis and Application

Section XVI: Data Management and the Customization Menu
62 Diagnostic Notifications and Custom Alerts
63 Shortcuts and Exports
64 Custom Reports
65 Dashboards
66 Calculated Measures
67 Sharing Assets
68 Intelligence Questions and Insights
Course Description: Print It | Download PDF | Email It

Google Analytics Courses By City:

       FL - Winter Park       NC - Asheville       PA - York      
- - your home       GA - Atlanta       NC - Charlotte       PR - Puerto Rico      
AL - Birmingham       GA - Augusta       NC - Greensboro       QC - Montreal      
AL - Huntsville       GA - Columbus       NC - Raleigh       RI - Providence      
AL - Mobile       GA - Savannah       NC - Winston-Salem       SC - Greenville      
AR - Bentonville       HI - Honolulu       ND - Bismarck       SC - Myrtle Beach      
BC - Vancouver       IA - Des Moines       ND - Fargo       SC - North Charleston      
CA - Bakersfield       IA - Iowa City       NE - Lincoln       SK - Regina      
CA - Fresno       ID - Boise       NE - Omaha       SK - Saskatoon      
CA - Los Angeles       IL - Chicago       NH - Bedford       TN - Chattanooga      
CA - Merced       IL - Rockford       NJ - Bridgewater       TN - Knoxville      
CA - Modesto       IN - Bloomington       NM - Albuquerque       TN - Memphis      
CA - Napa       IN - Evansville       NM - Las Cruces       TN - Nashville      
CA - Oakland       IN - Fort Wayne       NM - Santa Fe       TX - Amarillo      
CA - Oxnard       IN - Indianapolis       NS - Halifax       TX - Austin      
CA - Rancho Cucamonga       IN - South Bend       NV - Henderson       TX - Beaumont      
CA - Sacramento       KS - Overland Park       NV - Reno       TX - Corpus Christi      
CA - Salinas       KS - Topeka       NY - Albany       TX - Dallas      
CA - San Diego       KY - Lexington       NY - Buffalo       TX - El Paso      
CA - San Jose       KY - Louisville       NY - New York City       TX - Fort Worth      
CA - Santa Maria       LA - Baton Rouge       NY - Rochester       TX - Houston      
CA - Santa Rosa       LA - Lafayette       NY - Syracuse       TX - Killeen      
CA - Stockton       LA - New Orleans       OH - Beavercreek       TX - Laredo      
CB - Caribbean       LA - Shreveport       OH - Cincinnati       TX - Longview      
CB - Kingston       MA - Burlington       OH - Columbus       TX - Lubbock      
CB - Nassau       MA - Springfield       OH - Highland Heights       TX - McAllen      
CO - Boulder       MA - Westborough       OH - Toledo       TX - Midland      
CO - Colorado Springs       MB - Winnipeg       OH - Youngstown       TX - San Antonio      
CO - Denver       MD - Largo       OK - Oklahoma City       TX - Tyler      
CT - Cheshire       MD - Laurel       OK - Tulsa       TX - Waco      
CT - New Haven       ME - Portland       ON - Ottawa       UT - Ogden      
CT - Stamford       MI - Ann Arbor       ON - Toronto       UT - Salt Lake City      
DE - Wilmington       MI - Flint       OR - Beaverton       VA - Charlottesville      
FL - Daytona Beach       MI - Grand Rapids       OR - Bend       VA - Glen Allen      
FL - Fort Lauderdale       MI - Lansing       OR - Eugene       VA - Harrisonburg      
FL - Fort Myers       MI - Livonia       OR - Medford       VA - Roanoke      
FL - Gainesville       MN - Minnetonka       OR - Salem       VA - Virginia Beach      
FL - Jacksonville       MO - Columbia       PA - Allentown       VT - Burlington      
FL - Lakeland       MO - St. Louis       PA - Erie       WA - Seattle      
FL - Miami       MS - Biloxi       PA - Harrisburg       WA - Spokane      
FL - Naples       MS - Jackson       PA - Malvern       WI - Eau Claire      
FL - Pensacola       MT - Billings       PA - Philadelphia       WI - Green Bay      
FL - Sarasota       MT - Montana       PA - Pittsburgh       WI - Madison      
FL - Tallahassee       NB - Moncton       PA - Reading       WI - Milwaukee      
FL - Tampa       NB - Saint John       PA - Scranton-Wilkes Barre