Linkedin For Business Course Outline | Certstaffix® Training

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Linkedin For Business

by Certstaffix® Training

Social Media Training

Length: 1 day(s)      Public Class Price: $450/person (USD)      Group Class Price: Request Quote      Course Category: Social Media Marketing


Social Media Training
You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. This course delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. Learn the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to:
  • Make online connections that are as strong as those made in person
  • Use content marketing to build and promote your thought leadership profile
  • Build trust with prospective clients by exploring similar interests and groups
  • Develop a closing process that convert connections to clients
  • Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines - even Google
Course Description: Print It | Download PDF | Email It

Certstaffix® Training public classes are instructor-led, live online training you attend from your location or our training labs. Our live online instructors teach you from a remote location while being able to interact with students as in a traditional classroom setting.

  • A real, live instructor teaching you from another location
  • Hands-on learning with the software/skills you are being taught
  • Interaction with all students in the class at other locations
  • Any needed software for class provided in online lab environment
  • Easy assistance from the instructor
  • Attend from your location or our training labs

Group Onsite Training
At Your Organization

OR

Private Online Training
Live Online Instruction

Have a group of several students needing the same training? Then onsite or private online group training is a perfect option for you. We'll either come onsite to your office or deliver a private live online class so you don't have to travel. You'll be able to fully customize a course to your needs. Lastly, you can save per student versus our public classes.


  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be fully customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)

Social Media Marketing Training Reviews by Certstaffix® Training

Certstaffix® Training collects detailed class reviews via a formal post-class evaluation in all our instructor-led courses. Below are a sample of abbreviated reviews from real students from our past classes. If you would like more reviews or ones with even further detail, please contact us and we would be happy to show you the high quality of our training services.


Certstaffix® Class Reviews

Student Average:
4.75 out of 5 from 66 students

4.64 out of 5

Very pleased with the professionalism before and throughout the course.


- attended our Social Media for Business class

4.86 out of 5

Very knowledgeable and answered all questions


- attended our Social Media for Business class

4.69 out of 5

very interesting. but a long day. Maybe more breaks, maybe 2 half days.


- attended our Instagram For Business class

4.89 out of 5

This course definitely taught me what I needed to know from taking it!


- attended our Facebook Advertising class

4.39 out of 5

Sonya is an exceptional instructor. Online courses are tricky but she has very good pacing, energy and excellent examples so engagement was high. The nature of this course (intro to everything) makes it tricky to cover all of the bases well and doesn't allow for individual work to solidify the learning. However, Sonya did very well taking all of this into account. She drew out examples from us and used that to illustrate some of the concepts, which would make it more meaningful to the students.


- attended our Social Media for Business class

4.70 out of 5

Sonja was great. She is very well informed and very knowledgeable.


- attended our Social Media for Business class

5.00 out of 5

Sonja was GREAT!!! Thank you for her expertise. I learned so much, would definitely recommend to others!


- attended our Social Media for Business class

5.00 out of 5

Sonja was an excellent instructor. I had a great experience and would take a course with her as the trainer again.


- attended our Social Media for Business class

4.77 out of 5

Sonja was a great instructor! She knows her way around social media. Loved that she showed so many site and made suggestions. However, I am new to social media. Getting use to the lingo. Example: what is a G O? I would suggest having a "BASIC new to social media" course as that would have benefited me on a higher scale. Feel a little overwhelmed. Step by step processes would be helpful. Still a great course. Wish I had taken a beginner course then this course.


- attended our Social Media for Business class

4.57 out of 5

Really enjoyed Sonja's class. She was very helpful in answering questions and providing specific feedback.


- attended our Social Media for Business class



  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Course Topics

CHAPTER 1
Why LinkedIn?
The Info Gold Mine
Souped-Up Search Engine
Conclusion

CHAPTER 2
Getting Started on LinkedIn
Determine Your LinkedIn Objective
What About Other Networking Websites?
Conclusion

CHAPTER 3
Creating Your LinkedIn Account
Conclusion

CHAPTER 4
Supercharging Your LinkedIn Profile
Profile Headline
Profile Picture
Status Update
Experience
Education
Contact Information
Adding Your Social Media Accounts
Publications
Conclusion

CHAPTER 5
LinkedIn Privacy Settings
Public Profile
Conclusion

CHAPTER 6
A Tour of Your LinkedIn Homepage
Conclusion

CHAPTER 7
LinkedIn for Companies
Components of a Company Profile
Company Status Updates
Creating Your Company Page
Conclusion

CHAPTER 8
LinkedIn Search
Keywords Are Still King
Taking Advantage of the Save Option
Advanced LinkedIn Search
Sales Rep Selling Customer Relationship
Management Software
A More Direct Route to Hot Prospects
LinkedIn Reference Search
Saved Searches
Advanced Job Search
The Dark Side of LinkedIn Search
Conclusion

CHAPTER 9
Getting Found on LinkedIn
Keyword Selection
Competitive Analysis
LinkedIn Ranking Factors
The Google Keyword Planner
Conclusion

CHAPTER 10
Giving and Receiving LinkedIn Recommendations
How Can Social Proof Get You Hired in Today’s Economy?
What Are LinkedIn Recommendations?
Why Do I Need LinkedIn Recommendations?
How Many LinkedIn Recommendations Should I Have?
What Makes a LinkedIn Recommendation Great?
What to Say in Your Recommendations
Whom Should I Recommend?
How to Ask for Recommendations
LinkedIn Endorsements
Conclusion

CHAPTER 11
Connecting with Others
Strategic Networking
Open Networking
Pop Quiz
Connection Request Etiquette
Removing a Connection
Conclusion

CHAPTER 12
Using LinkedIn InMail to Reach Out
LinkedIn InMail vs. Introductions
What Is InMail?
Tips for Writing InMails to Increase Your Response Rates
Conclusion

CHAPTER 13
LinkedIn Groups
What Are LinkedIn Groups?
What Is the Best Way to Use LinkedIn Groups?
A Word of Caution
Conclusion

CHAPTER 14
Managing Your LinkedIn Connections
Using Tags
Conclusion

CHAPTER 15
The Definitive Publishing Platform
Status Update
Publisher
Tips for Getting People to Notice Your Content
LinkedIn Influencers
Conclusion

CHAPTER 16
Measuring Your LinkedIn Engagement
Who's Viewed Your Profile
How You Rank for Profile Views
Who's Viewed Your Updates
Measuring the Engagement of Your Published Articles
Finding Popular Published Articles
Conclusion

CHAPTER 17
LinkedIn on the Go
LinkedIn Mobile
Connected
LinkedIn Job Search
LinkedIn Pulse
LinkedIn Recruiter
Conclusion

CHAPTER 18
Creating and Managing LinkedIn Groups
How to Start a LinkedIn Group
Group Settings
Group Membership Options
Starting the Discussions
Promoting the Group
Managing the Group
Conclusion

CHAPTER 19
Recruiting New Employees
Tips to Help Your Recruiting Effort
LinkedIn Recruiting Solutions
LinkedIn Recruiter
The Jobs Network
LinkedIn Career Pages
Work with Us
Recruitment Ads
Conclusion

CHAPTER 20
LinkedIn for Sales and Marketing Professionals
Building Your LinkedIn Network
Should You Go Anonymous?
Leveraging Your Company Page
Leveraging a Company Group
Prospecting on LinkedIn
Conclusion

CHAPTER 21
LinkedIn Advertising
Content Marketing
Advertising Options
Lead Collection in LinkedIn Ads
Self-Service PPC Advertising
Premium Display Advertising
Content Ads
SlideShare Content Ads
Sponsored InMail
Social Ads
Follow Company Ads
Featured Company Ads
LinkedIn Group Ads
Spotlight Ads
Conclusion

CHAPTER 22
Creating LinkedIn Ads That Convert Like Crazy
Selling on LinkedIn
Creating Laser-Focused Campaigns
Writing Effective Ads
Creating Attention-Grabbing Headlines
Factors That Generate Clicks
Brainstorming Headlines
Writing Your Ad Copy
The Power of Images
Follow Editorial Guidelines
A/B Split Testing
Targeting Your Ads
Bidding
How to Measure Success and Improve Your Performance
LinkedIn Self-Service Ads
Conclusion

CHAPTER 23
Finding a Job on LinkedIn
Starting Your Job Search on LinkedIn
Action Steps
Let's Find a Job!
Job Seeker Premium
Conclusion

CHAPTER 24
LinkedIn Success Stories
Growing Your Coaching Practice: Gary Barnes, The Breakthrough Business Mastery Coach
Selling the Dream on LinkedIn: Paige Collin, Franchise Owner
Paving the Way to a Successful Military Transition: Cedric Crumbley, Author and Marketing Consultant
Overcome Your Fear of Public Speaking: Doreen Hamilton, Public Speaking Coach
LinkedIn Native Video Success: Deborah Herman, Book Publishing Professional
Helping Women Sales Professionals Sell More Comfortably and Confidently: Natalie Klun, Sales Expert
The Accidental Entrepreneur: Linda Lovero-Waterhouse, Social Media and Online Marketing Coach
Cyber Security: Craig Petronella, The Petronella Technology Group
Financial Fitness for America: Keith Youngren, CPA and Financial Money Coach

CHAPTER 25
Commencement

LinkedIn Glossary
Course Description: Print It | Download PDF | Email It

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