Search Engine Optimization (SEO) Course Outline | Certstaffix® Training

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Search Engine Optimization (SEO)

by Certstaffix® Training

SEO Training

Length: 2 day(s)      Public Class Price: $890/person (USD)      Group Class Price: Request Quote      Course Category: Search Engine Optimization


SEO Training
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
Course Description: Print It | Download PDF | Email It

Certstaffix® Training public classes are instructor-led, live online training you attend from your location or our training labs. Our live online instructors teach you from a remote location while being able to interact with students as in a traditional classroom setting.

  • A real, live instructor teaching you from another location
  • Hands-on learning with the software/skills you are being taught
  • Interaction with all students in the class at other locations
  • Any needed software for class provided in online lab environment
  • Easy assistance from the instructor
  • Attend from your location or our training labs

 Register ➥   June 6, 2022     
 Register ➥   July 21, 2022     

Group Onsite Training
At Your Organization

OR

Private Online Training
Live Online Instruction

Have a group of several students needing the same training? Then onsite or private online group training is a perfect option for you. We'll either come onsite to your office or deliver a private live online class so you don't have to travel. You'll be able to fully customize a course to your needs. Lastly, you can save per student versus our public classes.


  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be fully customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)

Search Engine Optimization Training Reviews by Certstaffix® Training

Certstaffix® Training collects detailed class reviews via a formal post-class evaluation in all our instructor-led courses. Below are a sample of abbreviated reviews from real students from our past classes. If you would like more reviews or ones with even further detail, please contact us and we would be happy to show you the high quality of our training services.


Certstaffix® Class Reviews

Student Average:
4.84 out of 5 from 16 students

4.98 out of 5

This is my second class and they have both been amazing. I have never considered myself a slow learner, in fact, am told I absorb thigs quickly. There is a lot of information in a short period of time for these classes. I understand why but the pace is fast. Overall, very helpful.


- attended our Search Engine Optimization (SEO) class

5.00 out of 5

Ken was a delight; he went through the course and made the content relevant to our sites. Thank you, Ken! Anita


- attended our Search Engine Optimization (SEO) class

4.95 out of 5

I would have liked a copy of the agenda in advance of the class. Other than that, awesome!


- attended our Search Engine Optimization (SEO) class

5.00 out of 5

I really enjoyed it. Sonja was friendly and knowledgeable. Even though it was on-line, it was still very hands-on and interactive. Also, the learning environment (location) was great. The staff here on site was friendly. Nice location. Good coffee! =)


- attended our Search Engine Optimization (SEO) class

4.54 out of 5

Great instructor


- attended our Search Engine Optimization (SEO) class

4.65 out of 5


- attended our Search Engine Optimization (SEO) class

5.00 out of 5


- attended our Search Engine Optimization (SEO) class

4.83 out of 5


- attended our Search Engine Optimization (SEO) class

4.65 out of 5


- attended our Search Engine Optimization (SEO) class

5.00 out of 5


- attended our Search Engine Optimization (SEO) class



Q: What Purpose Does SEO Serve in Marketing, and How Can I Learn It?


A: Search engine optimization (SEO) is an integral part of digital marketing, as it helps potential customers to find your information or products. Using effective SEO can improve a website’s search engine ranking and encourage users to visit the site, which can result in more conversions or sales. We can help you master the basics of SEO in just a few days with our hands-on training courses. Our professional instructors will help you learn to develop an SEO strategy and measure its results.


More Information on What SEO Is and How to Learn It.


SEO Online Forums

SEO User Groups

SEO Blogs

  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Course Topics

Part I Foundation.

Chapter 1 Clarify Your Goals.

What Is SEO?

Do I Need to Perform SEO for My Website?

What Are the Overall Goals of My Business?

What Function Does My Website Serve?

How Is My Website Connecting with the Goals of My Business?

Who Do I Want to Visit My Website?

What Do I Want Visitors to Do on My Website?

Which Pages Do I Most Want My Website Visitors to See?

How Will I Measure the Success of This SEO Campaign?

Chapter 2 Customize Your Approach.

It’s Your SEO Plan.

Business-to-Business.

Business-to-Consumer.

Large Organization.

Small Organization.

Really Small Organization.

Brick-and-Mortar.

Blog.

Web Designer.

Nonprofit.

Chapter 3 Eternal Truths of SEO.

Robots Deliver.

Search Results Are Blended.

Algorithms Change.

Humans Are Smart—Computers Aren't.

Text Matters.

It's Not Just about Rank.

Search Engines Don’t Like Tricks.

SEO Is Not Brain Surgery.

Chapter 4 How the Search Engines Work Right Now.

In Pursuit of Right Now.

Google Basics.

Bing Basics.

Yahoo! Basics.

Organic Web Search Ranking Factors.

Blended Search Ranking Factors.

Paid Placement.

Social and Mobile Web.

SEO Trend Spotting.

Part II Strategy.

Chapter 5 Get Your Team on Board.

The Challenge of SEO Team Building.

Marketing, Sales, and Public Relations.

IT, Webmasters, and Programmers.

Graphic Designers.

Writers and Editors.

Executives and Product Managers.

Chapter 6 Your One-Month Prep: Keywords, Priorities, and Goals.

Your SEO Idea Bank.

Week 1: Keywords.

Week 2: Baseline Assessment.

Week 3: Competition.

Week 4: Analytics and Goals.

Part III Your SEO Plan.

Chapter 7 Month One: Kick It into Gear.

Week 1: Basic Site Optimization.

Week 2: Site Structure Improvements.

Week 3: Link Building.

Week 4: Building Content for Links and Engagement.

Chapter 8 Month Two: Establish the Habit.

Week 5: Social Media Marketing.

Week 6: Set Up Your Paid Search Account.

Week 7: Selling Through Search.

Week 8: Local Search.

Chapter 9 Month Three: It’s a Way of Life.

Week 9: Special Opportunities: Video, Mobile, and More.

Week 10: Research and Development.

Week 11: What’s Your Problem?

Week 12: SEO Status Report.

Moving On: Forging Your Own SEO Path.

Chapter 10 Extra Credit and Guilt-Free Slacking.

The Slacking Spectrum.

The Extra Credit Continuum.

Extra Credit Tasks.
Course Description: Print It | Download PDF | Email It

Search Engine Optimization Courses By City:

AL - Birmingham       GA - Augusta       NC - Greensboro       RI - Providence      
AL - Huntsville       GA - Columbus       NC - Raleigh       SC - Greenville      
AL - Mobile       GA - Savannah       NC - Winston-Salem       SC - Myrtle Beach      
AR - Bentonville       HI - Honolulu       ND - Fargo       SC - North Charleston      
BC - Vancouver       IA - Des Moines       NE - Lincoln       SD - Sioux Falls      
CA - Bakersfield       IA - Iowa City       NE - Omaha       SK - Regina      
CA - Fresno       ID - Boise       NH - Bedford       SK - Saskatoon      
CA - Los Angeles       IL - Chicago       NJ - Bridgewater       TN - Chattanooga      
CA - Modesto       IN - Fort Wayne       NM - Albuquerque       TN - Knoxville      
CA - Oakland       IN - Indianapolis       NS - Halifax       TN - Memphis      
CA - Oxnard       KS - Topeka       NV - Henderson       TN - Nashville      
CA - Rancho Cucamonga       KY - Lexington       NV - Reno       TX - Amarillo      
CA - Sacramento       KY - Louisville       NY - Albany       TX - Austin      
CA - Salinas       LA - Baton Rouge       NY - Buffalo       TX - Beaumont      
CA - San Diego       LA - Lafayette       NY - New York City       TX - Corpus Christi      
CA - San Jose       LA - New Orleans       NY - Rochester       TX - Dallas      
CA - Santa Rosa       LA - Shreveport       NY - Syracuse       TX - El Paso      
CA - Stockton       MA - Burlington       OH - Cincinnati       TX - Fort Worth      
CO - Boulder       MA - Springfield       OH - Columbus       TX - Houston      
CO - Colorado Springs       MA - Westborough       OH - Dayton       TX - Killeen      
CO - Denver       MB - Winnipeg       OH - Highland Heights       TX - Laredo      
CT - Cheshire       MD - Largo       OH - Toledo       TX - Longview      
CT - New Haven       MD - Laurel       OK - Oklahoma City       TX - Lubbock      
CT - Stamford       ME - Portland       OK - Tulsa       TX - McAllen      
DE - Wilmington       MI - Ann Arbor       ON - Ottawa       TX - Midland      
FL - Daytona Beach       MI - Grand Rapids       ON - Toronto       TX - San Antonio      
FL - Fort Lauderdale       MI - Lansing       OR - Beaverton       TX - Tyler      
FL - Fort Myers       MI - Livonia       OR - Bend       TX - Waco      
FL - Gainesville       MN - Minnetonka       OR - Eugene       UT - Ogden      
FL - Jacksonville       MO - Columbia       OR - Medford       UT - Salt Lake City      
FL - Lakeland       MO - Kansas City       PA - Allentown       VA - Glen Allen      
FL - Miami       MO - St. Louis       PA - Erie       VA - Roanoke      
FL - Naples       MS - Biloxi       PA - Harrisburg       VA - Virginia Beach      
FL - Pensacola       MS - Jackson       PA - Philadelphia       VT - Burlington      
FL - Sarasota       MT - Billings       PA - Pittsburgh       WA - Seattle      
FL - Tallahassee       NB - Moncton       PA - Reading       WA - Spokane      
FL - Tampa       NB - Saint John       PA - Scranton-Wilkes Barre       WI - Green Bay      
FL - Winter Park       NC - Asheville       PA - York       WI - Madison      
GA - Atlanta       NC - Charlotte       QC - Montreal       WI - Milwaukee