Search Engine Optimization (SEO) Course

SEO TrainingSearch Engine Optimization (SEO)

by Certstaffix® Training

Length: 2 day(s)      Public Class Price: $890/person (USD)      Group Onsite Price: Request Quote      Course Category: Search Engine Optimization


SEO Training
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
Course Description: Print It | Download PDF | Email It

  Group Classes for Organizations - Onsite at Your Office How It Works

Have a group of employees needing the same training? Onsite training at your office is a great solution.  

  • An expert Instructor will come to your office
  • Course can be customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)
  • We usually require about 4 weeks lead time to arrange a training session

  Public Corporate Classes - Live Online: Our Location or Yours How It Works

Certstaffix® Training public classes are instructor-led, live online training you attend in a local computer lab or from your home/office. Our live online instructors teach you from a remote location while being able to interact with students as in a traditional classroom setting.

  • A real, live instructor teaching you from another location
  • Hands-on learning with the software you are being taught
  • Interaction with all students in the class at other locations
  • Easy assistance from the instructor

Click a class date below to register & view location/attendance options. You must register at least 15 days before class.

 Register ➥   July 7, 2020     
 Register ➥   April 1, 2020     
 Register ➥   May 18, 2020     

  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Course Topics

Part I Foundation.

Chapter 1 Clarify Your Goals.

What Is SEO?

Do I Need to Perform SEO for My Website?

What Are the Overall Goals of My Business?

What Function Does My Website Serve?

How Is My Website Connecting with the Goals of My Business?

Who Do I Want to Visit My Website?

What Do I Want Visitors to Do on My Website?

Which Pages Do I Most Want My Website Visitors to See?

How Will I Measure the Success of This SEO Campaign?

Chapter 2 Customize Your Approach.

It’s Your SEO Plan.

Business-to-Business.

Business-to-Consumer.

Large Organization.

Small Organization.

Really Small Organization.

Brick-and-Mortar.

Blog.

Web Designer.

Nonprofit.

Chapter 3 Eternal Truths of SEO.

Robots Deliver.

Search Results Are Blended.

Algorithms Change.

Humans Are Smart—Computers Aren't.

Text Matters.

It's Not Just about Rank.

Search Engines Don’t Like Tricks.

SEO Is Not Brain Surgery.

Chapter 4 How the Search Engines Work Right Now.

In Pursuit of Right Now.

Google Basics.

Bing Basics.

Yahoo! Basics.

Organic Web Search Ranking Factors.

Blended Search Ranking Factors.

Paid Placement.

Social and Mobile Web.

SEO Trend Spotting.

Part II Strategy.

Chapter 5 Get Your Team on Board.

The Challenge of SEO Team Building.

Marketing, Sales, and Public Relations.

IT, Webmasters, and Programmers.

Graphic Designers.

Writers and Editors.

Executives and Product Managers.

Chapter 6 Your One-Month Prep: Keywords, Priorities, and Goals.

Your SEO Idea Bank.

Week 1: Keywords.

Week 2: Baseline Assessment.

Week 3: Competition.

Week 4: Analytics and Goals.

Part III Your SEO Plan.

Chapter 7 Month One: Kick It into Gear.

Week 1: Basic Site Optimization.

Week 2: Site Structure Improvements.

Week 3: Link Building.

Week 4: Building Content for Links and Engagement.

Chapter 8 Month Two: Establish the Habit.

Week 5: Social Media Marketing.

Week 6: Set Up Your Paid Search Account.

Week 7: Selling Through Search.

Week 8: Local Search.

Chapter 9 Month Three: It’s a Way of Life.

Week 9: Special Opportunities: Video, Mobile, and More.

Week 10: Research and Development.

Week 11: What’s Your Problem?

Week 12: SEO Status Report.

Moving On: Forging Your Own SEO Path.

Chapter 10 Extra Credit and Guilt-Free Slacking.

The Slacking Spectrum.

The Extra Credit Continuum.

Extra Credit Tasks.
Course Description: Print It | Download PDF | Email It

Public Class Format

Certstaffix® Training public classes are instructor-led live online training you attend either from your home/work location or in one of our computer labs. Our live online instructors teach you from a remote location while being able to interact with you like in a traditional classroom.


Quality Instructors

Our instructors have many years of experience teaching adult learners in person and online.

Complete Lab Environment

Access to software required is provided in a lab environment during class.

Hands-on Learning

Most classes are not all lecture - you can learn by actually doing.


Small Classes

You get more attention from the instructor and classes flow more smoothly.

Post-Class Lab Access*

Access practice lab environment for 180 days after most classes*.


Low Cancellation Rate

Most classes run as scheduled.



*These courses do not have post-class lab environment access: Adobe, Salesforce, QuickBooks Online Edition, Google, HTML, WordPress, ITIL, Six Sigma, CompTIA, Project Management, SEO, Social Media.


Group Training

Have a group of several students needing the same training? Then onsite training is a perfect option for you. We'll come onsite to your office so you don't have to travel. You'll be able to fully customize a course to your needs. Lastly, you can save per student versus our public classes.

How Onsite Training Works

  • An expert Instructor will come to your office and personally train the students
  • Course can be fully customized to your training needs
  • Each student receives a Course Manual with Practice Files (Materials provided before the class date)
  • If a course has a hands‐on lab, we provide access to the configured course software and files.
    (Requires a high‐speed internet connection and certain open ports on your firewall. You can perform a Connection Assessment Test here)
  • Course is scheduled based on dates you provide (Subject to instructor availability)
  • We usually require about 4 weeks lead time to arrange a training session
  • Training is completed in a convenient session(s) of your choosing
  • Two 15 minute breaks and one hour long break for lunch daily

Request a Free Quote

Search Engine Optimization (SEO) Class Reviews

Here are a sample of Search Engine Optimization class reviews from past students that have attended our Search Engine Optimization training courses.



Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.


Certstaffix® Class Reviews

Student Average:
4.80 out of 5 from 6 students

4.98 out of 5

This is my second class and they have both been amazing. I have never considered myself a slow learner, in fact, am told I absorb thigs quickly. There is a lot of information in a short period of time for these classes. I understand why but the pace is fast. Overall, very helpful.


- attended our Search Engine Optimization (SEO) class

5.00 out of 5

Ken was a delight; he went through the course and made the content relevant to our sites. Thank you, Ken! Anita


- attended our Search Engine Optimization (SEO) class

4.95 out of 5

I would have liked a copy of the agenda in advance of the class. Other than that, awesome!


- attended our Search Engine Optimization (SEO) class

4.54 out of 5

Great instructor


- attended our Search Engine Optimization (SEO) class

4.35 out of 5


- attended our Search Engine Optimization (SEO) class

5.00 out of 5


- attended our Search Engine Optimization (SEO) class



Please contact us if we do not yet have any reviews or you would like more.

Search Engine Optimization Courses By City:

AB - Calgary       FL - Sarasota       NB - Moncton       PA - Scranton-Wilkes Barre      
AB - Edmonton       FL - Tallahassee       NB - Saint John       PA - York      
AK - Anchorage       FL - Tampa       NC - Asheville       PR - Puerto Rico      
AL - Birmingham       FL - Winter Park       NC - Charlotte       QC - Montreal      
AL - Huntsville       GA - Augusta       NC - Greensboro       RI - Providence      
AL - Mobile       GA - Columbus       NC - Raleigh       SC - Greenville      
AL - Montgomery       GA - Peachtree Corners       NC - Winston-Salem       SC - Myrtle Beach      
AR - Bentonville       GA - Savannah       ND - Bismarck       SC - North Charleston      
AR - Little Rock       HI - Honolulu       ND - Fargo       SD - Sioux Falls      
AZ - Phoenix       IA - Des Moines       NE - Lincoln       SK - Regina      
AZ - Tucson       IA - Iowa City       NE - Omaha       SK - Saskatoon      
BC - Vancouver       ID - Boise       NH - Bedford       TN - Chattanooga      
CA - Bakersfield       IL - Chicago       NJ - Bridgewater       TN - Knoxville      
CA - Fresno       IL - Rockford       NM - Albuquerque       TN - Memphis      
CA - Los Angeles       IN - Bloomington       NM - Las Cruces       TN - Nashville      
CA - Merced       IN - Evansville       NM - Santa Fe       TX - Amarillo      
CA - Modesto       IN - Fort Wayne       NS - Halifax       TX - Austin      
CA - Napa       IN - Indianapolis       NV - Henderson       TX - Beaumont      
CA - Oakland       IN - South Bend       NV - Reno       TX - Corpus Christi      
CA - Oxnard       KS - Topeka       NY - Albany       TX - Dallas      
CA - Rancho Cucamonga       KY - Lexington       NY - Buffalo       TX - El Paso      
CA - Sacramento       KY - Louisville       NY - New York City       TX - Fort Worth      
CA - Salinas       LA - Baton Rouge       NY - Rochester       TX - Houston      
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CA - Santa Rosa       MA - Burlington       OH - Cleveland       TX - Lubbock      
CA - Stockton       MA - Springfield       OH - Columbus       TX - McAllen      
CB - Caribbean       MA - Westborough       OH - Toledo       TX - Midland      
CB - Kingston       MB - Winnipeg       OH - Youngstown       TX - San Antonio      
CB - Nassau       MD - Largo       OK - Oklahoma City       TX - Tyler      
CO - Boulder       MD - Laurel       OK - Tulsa       TX - Waco      
CO - Colorado Springs       ME - Portland       ON - Ottawa       UT - Ogden      
CO - Denver       MI - Ann Arbor       ON - Toronto       UT - Salt Lake City      
CT - Cheshire       MI - Flint       OR - Beaverton       VA - Charlottesville      
CT - New Haven       MI - Grand Rapids       OR - Bend       VA - Glen Allen      
CT - Stamford       MI - Lansing       OR - Eugene       VA - Harrisonburg      
DE - Wilmington       MI - Livonia       OR - Medford       VA - Roanoke      
FL - Daytona Beach       MN - Minnetonka       OR - Salem       VA - Virginia Beach      
FL - Fort Lauderdale       MO - Columbia       PA - Allentown       VT - Burlington      
FL - Fort Myers       MO - Kansas City       PA - Erie       WA - Seattle      
FL - Gainesville       MO - St. Louis       PA - Harrisburg       WA - Spokane      
FL - Jacksonville       MS - Biloxi       PA - Malvern       WI - Eau Claire      
FL - Lakeland       MS - Jackson       PA - Philadelphia       WI - Green Bay      
FL - Miami       MT - Billings       PA - Pittsburgh       WI - Madison      
FL - Naples       MT - Montana       PA - Reading       WI - Milwaukee      
FL - Pensacola