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Search Engine Optimization (SEO) Course

Available: Live Online or Onsite. Private Training For Groups.

Attend Our Classes From Home - No Software Needed - Learn More...

SEO TrainingSearch Engine Optimization (SEO)

by Certstaffix® Training

Length: 2 day(s)      Public Class Price: $890/person (USD)      Group Class Price: Request Quote      Course Category: Search Engine Optimization


SEO Training
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
Course Description: Print It | Download PDF | Email It

  Public Classes - Live Online at Your Location or OursHow It Works

Certstaffix® Training public classes are instructor-led, live online training you attend from your home or work or in one of our local computer labs. Our live online instructors teach you from a remote location while being able to interact with students as in a traditional classroom setting.

  • A real, live instructor teaching you from another location
  • Hands-on learning with the software/skills you are being taught
  • Interaction with all students in the class at other locations
  • Any needed software for class provided in online lab environment
  • Easy assistance from the instructor

Click a class date below to register & view location/attendance options.
Registrations received less than 15 days before start will be provided an eBook while print book ships.

 Register ➥   May 18, 2020     
 Register ➥   July 7, 2020     

  Group Classes for Organizations - Onsite or Online How It Works

Have a group of employees needing the same training? Onsite training at your office or group live online classes are great solutions.  

  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be customized to your training needs
  • Course is scheduled based on dates you provide (Subject to instructor availability)
  • We usually require about 4 weeks lead time to arrange a training session

  Detailed Course Topics

Course Description: Print It | Download PDF | Email It

Course Topics

Part I Foundation.

Chapter 1 Clarify Your Goals.

What Is SEO?

Do I Need to Perform SEO for My Website?

What Are the Overall Goals of My Business?

What Function Does My Website Serve?

How Is My Website Connecting with the Goals of My Business?

Who Do I Want to Visit My Website?

What Do I Want Visitors to Do on My Website?

Which Pages Do I Most Want My Website Visitors to See?

How Will I Measure the Success of This SEO Campaign?

Chapter 2 Customize Your Approach.

It’s Your SEO Plan.

Business-to-Business.

Business-to-Consumer.

Large Organization.

Small Organization.

Really Small Organization.

Brick-and-Mortar.

Blog.

Web Designer.

Nonprofit.

Chapter 3 Eternal Truths of SEO.

Robots Deliver.

Search Results Are Blended.

Algorithms Change.

Humans Are Smart—Computers Aren't.

Text Matters.

It's Not Just about Rank.

Search Engines Don’t Like Tricks.

SEO Is Not Brain Surgery.

Chapter 4 How the Search Engines Work Right Now.

In Pursuit of Right Now.

Google Basics.

Bing Basics.

Yahoo! Basics.

Organic Web Search Ranking Factors.

Blended Search Ranking Factors.

Paid Placement.

Social and Mobile Web.

SEO Trend Spotting.

Part II Strategy.

Chapter 5 Get Your Team on Board.

The Challenge of SEO Team Building.

Marketing, Sales, and Public Relations.

IT, Webmasters, and Programmers.

Graphic Designers.

Writers and Editors.

Executives and Product Managers.

Chapter 6 Your One-Month Prep: Keywords, Priorities, and Goals.

Your SEO Idea Bank.

Week 1: Keywords.

Week 2: Baseline Assessment.

Week 3: Competition.

Week 4: Analytics and Goals.

Part III Your SEO Plan.

Chapter 7 Month One: Kick It into Gear.

Week 1: Basic Site Optimization.

Week 2: Site Structure Improvements.

Week 3: Link Building.

Week 4: Building Content for Links and Engagement.

Chapter 8 Month Two: Establish the Habit.

Week 5: Social Media Marketing.

Week 6: Set Up Your Paid Search Account.

Week 7: Selling Through Search.

Week 8: Local Search.

Chapter 9 Month Three: It’s a Way of Life.

Week 9: Special Opportunities: Video, Mobile, and More.

Week 10: Research and Development.

Week 11: What’s Your Problem?

Week 12: SEO Status Report.

Moving On: Forging Your Own SEO Path.

Chapter 10 Extra Credit and Guilt-Free Slacking.

The Slacking Spectrum.

The Extra Credit Continuum.

Extra Credit Tasks.
Course Description: Print It | Download PDF | Email It

Public Class Format

Certstaffix® Training public classes are instructor-led live online training you attend either from your home/work location or in one of our computer labs. Our live online instructors teach you from a remote location while being able to interact with you like in a traditional classroom.


Quality Instructors

Our instructors have many years of experience teaching adult learners in person and online.

Complete Lab Environment

Access to software required is provided in a lab environment during class.

Hands-on Learning

Most classes are not all lecture - you can learn by actually doing.


Small Classes

You get more attention from the instructor and classes flow more smoothly.

Post-Class Lab Access*

Access practice lab environment for 180 days after most classes*.


Low Cancellation Rate

Most classes run as scheduled.



*These courses do not have post-class lab environment access: Adobe, Salesforce, QuickBooks Online Edition, Google, HTML, WordPress, ITIL, Six Sigma, CompTIA, Project Management, SEO, Social Media.


Group Training

Have a group of employees needing the same training? Onsite training at your office or group live online classes are great solutions.

How Group Training Works





  • An expert Instructor will either come to your office or deliver a private live online class to your students
  • Course can be fully customized to your training needs
  • Each student receives a Course Manual with Practice Files (Materials provided before the class date)
  • If a course has a hands‐on lab, we provide access to the configured course software and files.
    (Requires a high‐speed internet connection and certain open ports on your firewall. You can perform a Connection Assessment Test here)
  • Course is scheduled based on dates you provide (Subject to instructor availability)
  • We usually require about 4 weeks lead time to arrange a training session
  • Training is completed in a convenient session(s) of your choosing
  • Two 15 minute breaks and one hour long break for lunch daily

Request a Free Quote

Search Engine Optimization (SEO) Class Reviews

Here are a sample of Search Engine Optimization class reviews from past students that have attended our Search Engine Optimization training courses.



Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.


Certstaffix® Class Reviews

Student Average:
4.84 out of 5 from 16 students

4.98 out of 5

This is my second class and they have both been amazing. I have never considered myself a slow learner, in fact, am told I absorb thigs quickly. There is a lot of information in a short period of time for these classes. I understand why but the pace is fast. Overall, very helpful.


- attended our Search Engine Optimization (SEO) class

5.00 out of 5

Ken was a delight; he went through the course and made the content relevant to our sites. Thank you, Ken! Anita


- attended our Search Engine Optimization (SEO) class

4.95 out of 5

I would have liked a copy of the agenda in advance of the class. Other than that, awesome!


- attended our Search Engine Optimization (SEO) class

5.00 out of 5

I really enjoyed it. Sonja was friendly and knowledgeable. Even though it was on-line, it was still very hands-on and interactive. Also, the learning environment (location) was great. The staff here on site was friendly. Nice location. Good coffee! =)


- attended our Search Engine Optimization (SEO) class

4.54 out of 5

Great instructor


- attended our Search Engine Optimization (SEO) class

4.75 out of 5


- attended our Search Engine Optimization (SEO) class

5.00 out of 5


- attended our Search Engine Optimization (SEO) class

4.35 out of 5


- attended our Search Engine Optimization (SEO) class

5.00 out of 5


- attended our Search Engine Optimization (SEO) class

4.93 out of 5


- attended our Search Engine Optimization (SEO) class

4.87 out of 5


- attended our Search Engine Optimization (SEO) class

4.65 out of 5


- attended our Search Engine Optimization (SEO) class

5.00 out of 5


- attended our Search Engine Optimization (SEO) class

4.83 out of 5


- attended our Search Engine Optimization (SEO) class

4.65 out of 5


- attended our Search Engine Optimization (SEO) class

5.00 out of 5


- attended our Search Engine Optimization (SEO) class



Please contact us if we do not yet have any reviews or you would like more.


View all Search Engine Optimization training reviews

Search Engine Optimization Courses By City:

BC - Vancouver       HI - Honolulu       NC - Winston-Salem       QC - Montreal      
CA - Bakersfield       IA - Des Moines       ND - Bismarck       RI - Providence      
CA - Fresno       IA - Iowa City       ND - Fargo       SC - Greenville      
CA - Los Angeles       ID - Boise       NE - Lincoln       SC - Myrtle Beach      
CA - Merced       IL - Chicago       NE - Omaha       SC - North Charleston      
CA - Modesto       IL - Rockford       NH - Bedford       SD - Sioux Falls      
CA - Napa       IN - Bloomington       NJ - Bridgewater       SK - Regina      
CA - Oakland       IN - Evansville       NM - Albuquerque       SK - Saskatoon      
CA - Oxnard       IN - Fort Wayne       NM - Las Cruces       TN - Chattanooga      
CA - Rancho Cucamonga       IN - Indianapolis       NM - Santa Fe       TN - Knoxville      
CA - Sacramento       IN - South Bend       NS - Halifax       TN - Memphis      
CA - Salinas       KS - Overland Park       NV - Henderson       TN - Nashville      
CA - San Diego       KS - Topeka       NV - Reno       TX - Amarillo      
CA - San Jose       KY - Lexington       NY - Albany       TX - Austin      
CA - Santa Maria       KY - Louisville       NY - Buffalo       TX - Beaumont      
CA - Santa Rosa       LA - Baton Rouge       NY - New York City       TX - Corpus Christi      
CA - Stockton       LA - Lafayette       NY - Rochester       TX - Dallas      
CB - Caribbean       LA - New Orleans       NY - Syracuse       TX - El Paso      
CB - Kingston       LA - Shreveport       OH - Beaver Creek       TX - Fort Worth      
CB - Nassau       MA - Burlington       OH - Cincinnati       TX - Houston      
CO - Boulder       MA - Springfield       OH - Cleveland Heights       TX - Killeen      
CO - Colorado Springs       MA - Westborough       OH - Columbus       TX - Laredo      
CO - Denver       MB - Winnipeg       OH - Toledo       TX - Longview      
CT - Cheshire       MD - Largo       OH - Youngstown       TX - Lubbock      
CT - New Haven       MD - Laurel       OK - Oklahoma City       TX - McAllen      
CT - Stamford       ME - Portland       OK - Tulsa       TX - Midland      
DE - Wilmington       MI - Ann Arbor       ON - Ottawa       TX - San Antonio      
FL - Daytona Beach       MI - Flint       ON - Toronto       TX - Tyler      
FL - Fort Lauderdale       MI - Grand Rapids       OR - Beaverton       TX - Waco      
FL - Fort Myers       MI - Lansing       OR - Bend       UT - Ogden      
FL - Gainesville       MI - Livonia       OR - Eugene       UT - Salt Lake City      
FL - Jacksonville       MN - Minnetonka       OR - Medford       VA - Charlottesville      
FL - Lakeland       MO - Columbia       OR - Salem       VA - Glen Allen      
FL - Miami       MO - St. Louis       PA - Allentown       VA - Harrisonburg      
FL - Naples       MS - Biloxi       PA - Erie       VA - Roanoke      
FL - Pensacola       MS - Jackson       PA - Harrisburg       VA - Virginia Beach      
FL - Sarasota       MT - Billings       PA - Malvern       VT - Burlington      
FL - Tallahassee       MT - Montana       PA - Philadelphia       WA - Seattle      
FL - Tampa       NB - Moncton       PA - Pittsburgh       WA - Spokane      
FL - Winter Park       NB - Saint John       PA - Reading       WI - Eau Claire      
GA - Augusta       NC - Asheville       PA - Scranton-Wilkes Barre       WI - Green Bay      
GA - Columbus       NC - Charlotte       PA - York       WI - Madison      
GA - Peachtree Corners       NC - Greensboro       PR - Puerto Rico       WI - Milwaukee      
GA - Savannah       NC - Raleigh