This 1-day course begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media.
Who Should Attend: Business owner or marketing managers that need a strategic plan to integrate social media into their marketing plan.
Upon completion students will be able to:
- determine their target audience and goals for their social media strategy
- understand the importance of listening to online conversations
- know the different social media tools available to them
- learn how to generate content ideas and manage their time
- promote their new social media efforts
- measure their new social media efforts for their effectiveness