Online Marketing 101 - 1:30 hoursFeatures: Video Audio Narration
You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.
Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online.
If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.
Course Outline: Introduction to Online Marketing Search Engine Optimization (SEO) White Hat vs Black Hat Pay-Per-Click (PPC) Social Media, Part 1 Social Media, Part 2 Email Marketing Blogging Planning Your Online Marketing Strategy |
Google Analytics - 5:00 hoursFeatures:
Audio Narration Video Inline Activities Supplemental Resources
This comprehensive course will teach you how to utilize Google Analytics, a highly powerful software tool that allows you to collect data and compile reports about online marketing campaigns. Beginning with the basics, we'll review key terms including dimensions, metrics, and key performance indicators (KPIs). You’ll discover how Google Analytics works and familiarize yourself with the interface. You’ll create an account and learn how to install Google Analytics on a website, before moving on to more advanced functions such as building an analytics infrastructure, and setting up conversion data as well as e-commerce and goal tracking. Next, we’ll focus on reporting, both real-time analytics as well as the standard reports, such as acquisitions, behavioral, and audience conversion. Led by an industry and subject-matter expert, this course gives you the knowledge and tools to use Google Analytics to track and report web traffic, and make calculated and informed business decisions.
Course Outline:
Module 1: Introduction to Google Analytics Intro Definitions-Part 1 Intro Definitions-Part 2 How Google Analytics Works
Module 2: Fundamentals of Google Analytics Build Analytics Infrastructure Setting Up Conversion Data Setting Up E-Commerce And Goal Tracking Cross Domain Tracking Input New Users Examine Data Points
Module 3: Basics of Google Anayltics Basic Features Dashboard Shortcuts Adding A Dashboard Sharing Reports Alerts Realtime Analytics Standard Reports Views
Module 4: Reports in Google Analytics Acquisitions Intro All Traffic Acquisitions Acquisitions Overview Acquisitions Channels All Referrals Campaign Keywords Social Webmaster Tools
Module 5: Behavioral Reports Behavioral Reports Intro Dimensions Content Drilldown Landing Pages Exit Pages Event Flow Report Working With Events Site Search Report-Part 1 Site Search Report-Part 2 Site Search Report-Part 3 Site Search Report-Part 4 Behavior Flow Report Site Speed Using Site Speed Search Page Timings Speed Suggestions User Timing Adsense Experiments Inpage Analytics
Module 6: Audience Audience Reports Location Report Language Behavior Frequency Recency Engagement Report Technology Reports Mobile Reporting Demographic Report Interests Visitor Flow Chart
Module 7: Conversions Intro To Module 7 Funnel Visualization Goal Flow Report Reverse Goal Path Goal URLs E-commerce Reports Product Performance Reports Transactions Report Time To Purchase Report Multi-Channels Funnels Report Assisted Conversion Report Top Conversion Paths Report Time Log And Path Length Report Attribution Report And Model Comparison Tool Conclusion
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