Paid Search (PPC) eLearning Bundle Course

Online Marketing 101 - 1 hr 30 min

You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.

Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online.

If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.

Course Outline:

• Introduction to Online Marketing
• Search Engine Optimization (SEO)
• White Hat vs Black Hat
• Pay-Per-Click (PPC)
• Social Media, Part 1
• Social Media, Part 2
• Email Marketing
• Blogging
• Planning Your Online Marketing Strategy

Introduction to Digital Marketing - 15 min

Welcome to an Introduction to digital marketing!

Are you a business owner?

Do you work in traditional advertising?

Are you involved in sales & marketing, or do you manage public relations for a brand?

It is becoming increasingly important for brands to become visible on digital platforms.

Digital Marketing helps you build a two-way communication channel with your customers. In many cases, brands have created memorable campaigns on the digital platform leading to sustained success and greater brand retention in the minds of their audiences.

This course will help you understand and navigate through the different types of digital marketing for your brand.

Course Outline:

• Define Digital Marketing and understand its importance
• List the different types of Digital Marketing Strategies
• Identify and explain key terminology related to Digital Marketing

A Tactical Guide to SEO and PPC: Part 1 - 5 min

Search engine optimization and pay-per-click (PPC), are incredibly effective ways to drive traffic for your website. But how do you ensure that you're driving traffic that results in conversions? And when it comes to SEO, how can you amplify your efforts? And for PPC, how do you know you're making the most of your spend?

A Tactical Guide to SEO and PPC: Part 2 - 10 min

It's important to have a tactical understanding of how to uncover long tail keyword opportunities that can drive highly qualified visitors to your site. Learn to maximize the utility of your online advertising spend through better segmentation and utilize AB testing and measurement. Don’t be afraid and embrace new marketing strategies, while avoiding the common mistakes that hurt online marketing quality.

Digital Marketing: SEO Strategy - 15 min

In this micro-learning course, 'Digital Marketing - SEO Strategy', we will highlight the importance of SEO in digital marketing strategies and explore its uses. Throughout this course, you will discover the key terms associated with SEO and uncover the differences between on-site and off-site SEO. It's also vital that you recognize how approaches differ when it comes to B2B and B2C search engine marketing, so we will explore how this works in the video below. At the end of this course, you will be equipped with the knowledge to carry out vital SEO to aid your organization's digital marketing processes.

Course Outline:

• Gain insight into SEO and the key terms associated with it
• Explore the differences between on-site and off-site SEO
• Discover ways to sense-check your keywords
• Recognize the key differences between B2B and B2C search engine marketing

Digital Marketing: Building And Optimizing A Winning Paid Search Strategy - 15 min

In this micro-learning course, 'Digital Marketing - Building And Optimizing A Winning Paid Search Strategy', we will explore the key steps you can use to build your organization's digital footprint. Paid search, social, display, and programmatic advertising campaigns are all key parts of the process. These steps are all vital aspects of creating greater awareness of your organization and we will provide you with useful tips to get you where you need to be. In this course, you will explore key terms involved in building your organization's digital footprint so that you can apply them to your organization and start the process.

Course Outline:

• Recognize the importance of paid search strategy and paid social strategy
• Identify key strategies for launching a successful campaign
• Successfully manage paid display and programmatic advertising, as well as paid search campaigns

Digital Marketing: Display Advertising And Programmatic Targeting - 15 min

In this micro-learning course, 'Digital Marketing - Display Advertising and Programmatic Targeting', we will explore the range of formats display advertising can take. Display advertising can be extremely effective in marketing your product and your brand, so it's crucial that you clearly recognize its role in the process. Throughout this course, we will explore the key terms and techniques involved in display advertising so that you can apply them to your work. We will also prepare you to choose the best format to suit your needs.

Course Outline:

• Explore the key terms associated with display advertising
• Recognize the various types and formats of display advertising
• Discover what an ad server is and its benefits
• Explore the different types of display campaigns
• Measure display campaigns

Digital Marketing: Pay Per Click - 4 min

Digital Marketing: 07. Pay Per Click is a course that defines what PPC marketing is and how to use it to grow your online business. Pay-per-click or PPC marketing is a type of Internet marketing in which you pay a fee every time an ad is clicked. Those sponsored ads you see at the top of the search engine results page are pay-per-click ads. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. In this course, you’ll learn to build effective keyword lists to enhance the success of your PPC ads and drive conversion rates for your product offerings.

Course Outline:

• Design an efficient PPC campaign to increase click rates and decrease your bottom line
• Use effective keywords to drive the right customers to your site
• Identify online tools to conduct keyword research to build keyword lists for your ads

Types of Attention - 5 min

There are different types of attention that we all use to function in everyday life. Different types of attention are required for different situations.

Attention isn't a constant phenomenon. A person can change his attention span and intensity of attention depending on different situations.

While about the attentional blink is when people focus on two targets at the same time, they tend to miss the second one. When these targets are linked with strong emotions, it becomes easier to reduce attention blink.

Course Outline:

• Define types of attention
• Identify the characteristic of each attention
• Define the attentional blink

Identifying Your Audience - 5 min

Preparation begins with identifying your audience. What do you know about your audience? What is important to them? Do they have any misconceptions about your topic? These are the kinds of questions you should ask as part of your preparation. Build a Foundation. The essential first step to communicating to your audience is to understand who they are on a demographic level. Once you have your audience demographics defined, it is time to dig deeper to identify who they are. Review and Refine Your Message.

Course Outline:

• Identify your audience
• Review and refine your message
• Build a foundation

Essential Career Skills Pack:

Productivity and Time Management - 30 minutes

It seems that there is never enough time in the day. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? This course will explain how to plan and prioritize tasks, so that we can make the most of the limited time we have. By using the time-management techniques in this course, you can improve your ability to function more effectively – even when time is tight and pressures are high. So, by the end of the course you will have the knowledge, skills and confidence to be an effective manager of your time.

Basic Digital Skills - 13 minutes

With the rise of digital transformation and technology, having a basic digital literacy is essential for all types of jobs, regardless of the industry. To stay competitive and be successful in the workplace, enhancing your digital skills should be a top priority.

4 Ways to Boost Creativity - 30 minutes

The digital economy is opening up ways for everyone to be creative. It doesn’t just mean being artistic – it’s more about ideas, solutions, alternatives, incremental improvements. Peter Quarry and Eve Ash discuss ways that mental capacity can be developed, perspectives changed, group power leveraged and making things actually happen.

The 11 Essential Career Soft Skills - 1 hour 10 minutes

Soft Skills are the traits, characteristics, habits, and skills needed to survive and thrive in the modern work world. Soft skills aren't usually taught in school, but you will learn them all here in this course. Are you someone that other people in your organization and industry like to work with, collaborate with and partner with? Are you seen as a valuable asset to any new project that comes along?

This soft skills training course will teach you how to develop the skills that can make the difference between a lackluster career that tops out at middle management versus one that lands you in the executive suite. Or to wherever you define career success. So many soft skills seem like common sense at first glance, but they are not commonly applied by most workers. This soft skills training course will give you an edge over your competitors. It will also make your job, your career and your life more rewarding and enjoyable.