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eLearning Bundle - Paid Search (PPC) Online Course

Google Ads TrainingeLearning Bundle - Paid Search (PPC)

by Certstaffix® Training

Length: 3 Course(s)      Price: $470/person (US Dollars)      Bulk Pricing: 6+ Contact Us      Access Length: 6 Months      Category: Google Ads (Adwords)


This eLearning bundle consists of these three courses:

Online Marketing 101 - You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online. If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.

Pay Per Click (PPC) Foundations Course - Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion. The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

Paid Search (PPC) - Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
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  Online Google Ads (Adwords) Classes: Learn at Your Own Pace

We will enroll you into a demo (Windows 10) eLearning session. Login information will be emailed to you.

Prefer a self-paced learning solution to fit your own schedule? Certstaffix® Training offers eLearning courses bundled together:

  • Learn at your own pace - Start and stop as it is convenient for you. Pick up where you left off.
  • Lecture utilizing video and recorded screen shots
  • 6 month subscription length

  Detailed Training Topics

Course Description: Print It | Download PDF | Email It
Google Ads Training

Online Marketing 101 - 1:30 hours

Features:
Video
Audio Narration

You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.

Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online.

If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.


Course Outline:
Introduction to Online Marketing
Search Engine Optimization (SEO)
White Hat vs Black Hat
Pay-Per-Click (PPC)
Social Media, Part 1
Social Media, Part 2
Email Marketing
Blogging
Planning Your Online Marketing Strategy

Pay Per Click (PPC) Foundations Course - 2:00 hours

Features:
Audio Narration
Video
Inline Activities
Supplemental Resources
Post-Assessment

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.

The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.


COURSE OBJECTIVES:

The PPC Foundation training is designed to impart the essential knowledge of PPC techniques and strategies. By the end of PPC Foundations course, participants will gain in-depth knowledge of:

PPC Auction/Bidding Method
Targeting Options in PPC
Keywords analysis and tracking
Writing Effective Ad Copy & Ad Extensions
Evaluating and fine-tuning PPC strategy
Conversion tracking, bidding, and reporting
Quality Score
Integration of PPC with other online marketing methods/channels

Who should take this course?
The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:

Business owners/ Entrepreneurs
Online Marketers
Marketing Professionals
Bloggers
Social Media managers
Fresh graduates


COURSE OUTLINE:

Lesson 0: Introduction to Pay Per Click
Course Introduction What is PPC?

PPC Ads Search Volume

PPC Reaches Beyond Search Reach of PPC

Personalization Ads and Targeting Auction-based System

Targeting Capabilities PPC for E-commerce PPC for Lead Generation

PPC For Local Companies PPC Ads for B2B

PPC Ads for Informational Queries Using PPC for Branding

PPC Goals The PPCCycle AskYourself

PPC Advantage: Inventory

PPC Advantage: Data Transparency

PPC Advantage: Reaching Users throughout the Buying Funnel Reach, Relevance, and ROI

Level Playing Field of Competition Key Takeaways


Lesson 1 - Psychology of Search
Objective of Search

People are concept thinkers Interaction with Search Results Landing Page

Search Marketing is Not Interruptive

Refine Your Audience

Write Ads Relevant to theSearcher Choose the Correct Landing Page TrackConversions

Successful SEM – AligningGoals AlwaysRemember

Key Takeaways


Lesson 2 - Account Hierarchy
Account Hierarchy

Account Settings Campaign Settings Campaign Examples Ad Group

Ad Group Organization

Settings are inherited downwards Key Takeaways


Lesson 3 - Search Ads and Keyword Targeting
Ad Fundamentals—Purpose of an Ad Ad Goals

Ad Group—Example

Ad groups & ad relevance Ad Organization— Example

Creating Compelling Ads: Features vs Benefits Creating Compelling Ads: Calls-to-Action Unique Selling Proposition

Ad components

Creating Compelling Ads Final URL

Ad Testing Ad Preview

Ad Extensions

Ad Extension Usage

Search Queries and Keywords Search Intent

Search Intent Type of Keywords

Type of Keywords - Who, What, Why, and How Think About the Searcher

Understand Your Demographics Search Queries by Keyword B2B vs. B2C Keywords

Ad Groups Organization Match types

Match TypeExamples

Best Uses for Each MatchType Negative keyword Examples How to FindKeywords

Key Takeaways


Lesson 4 - Increasing Reach With Display Network
The Display Network

Search versus display network Targeting Options

Display Follows Campaign Settings

Contextual Targeting Placement targeting Layering Targeting Audience targeting Responsive Ads Image Ads

Specialty Ad Formats Ad Creation Tips

Key Takeaways


Lesson 5: Reaching Target Audiences
Who is the audience? Audience Data Sources

Problem with Most Conversion Rate Analysis Customer Touch Points Over Time

User Behavior Studies Remarketing for Display Ads Remarketing Lists for Search Ads RLSA Stats

Customer Match

Expanding Your Audience Reach Filtering Users by Characteristics Segmenting Your Website

Email Segmentation Key Takeaways


Lesson 6: The Buying Funnel
Structure of a Buying Funnel

Advantages of Using the Buying Funnel in Marketing Buying Funnel for Inexpensive Products

B2C Buying Funnel for Expensive Products Long B2B Buying Funnel

Search Sessions

Search Keywords Throughout the Buying Funnel Keywords Throughout The Buying Funnel—Example Consider the User’s Information to Purchase Journey Ads throughout the Buying Funnel

Landing Pages throughout the Buying Funnel

Landing Pages throughout the Buying Funnel—Example

Paid Search Channels to Leverage throughout the Buying Funnel Key Takeaways


Lesson 7: The Paid Search Auction
Ad Position Ad Rank

Ad Rank in Action Maximum CPC Actual CPC

Bid Methods Why Ad Rank

Need for Ad Rank Need for Ad Rank What is Quality Score? What is Quality Score?

Improving Quality Score vs RaisingBids Quality Score versus Ads Quality Quality Score is Not aKPI

Conversion Tracking Key Takeaways


Lesson 8: Setting and Measuring Marketing Goals
How does your company make money? Set Marketing Goals

Measuring in Google Analytics Conversion Tracking from Engines Third-party Tools

PPC Metrics

Numbers to Obsess Over Measure & Connect the Systems Bid Methods

AdWords Bid Options Bid Modifiers

Bidding to Goals The Bidding Cycle

What is a click worth? Attribution

Attribution Models Key Takeaways


Lesson 9: How PPC Fits into the Digital Strategy
Customer Acquisition Via Digital Channels PPC and Email

PPC and SEO

PPC and Social Marketing

PPC and ConversionOptimization PPC andAnalytics

PPC and Branding

PPC Management in Small Companies

PPC Management in Medium-sized Companies

PPC Management in Enterprise Companies Account Audits

Increasing Visibility IncreasingVisibility

The Quick OrganizationAudit Digging forOutliers

Trended Data

PPC Leverages Big Data and Automation Automation vs Machine Learning

PPC Leverages Machine Learning Future of PPC

Key Takeaways

Paid Search (PPC) - 4:00 hours

Features:
Audio Narration
Video
Inline Activities

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

Course Outline:
Explain the purpose of paid search (pay-per-click) advertising
Define search marketing, search engine marketing (SEM), and search engine optimization (SEO)
Describe the search process and the search buying cycle
Demonstrate how to set PPC account goals and measure them
Explain how to build a PPC account and estimate conversion rates
Understand and set bids
Conduct an audit of a PPC account
Describe different types of keyword searches
Explain how to use keyword planners and other tools
Describe how to use keyword matching and negative keywords
Describe the benefits of paid search (pay-per-click) and the parts of an ad
Explain how dynamic keywords and different ad extensions are beneficial
Relate how a marketer can segment B2B and B2C searchers
Describe the difference between mobile and desktop ads and landing pages
Explain how to optimize a landing page
Understand the difference between search and display advertising
Describe display ad formats and the importance of contextual advertising
Identify components of an effective paid search report
Describe the pros and cons of A/B versus multivariate testing
Explain how to manage the PPC channel and why editors are useful
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