Online Marketing 101 - 1:30 hoursFeatures:
You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.
Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online.
If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.
Introduction to Online Marketing
Search Engine Optimization (SEO)
White Hat vs Black Hat
Social Media, Part 1
Social Media, Part 2
Planning Your Online Marketing Strategy
Search Engine Optimization (SEO) - 3:00 hoursFeatures:
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
- Address SEO as a business process, identifying how it fits within traditional communications and marketing roles.
- Define the components of a web page and how each contributes to search engine rankings
- Describe how search engines find and rank web site content
- Identify strategies for enhancing search engine ranking
- Demonstrate successful application of the concepts learned to real-world scenarios.
SEO 2018: Training with an SEO Expert for Beginners - 3:23 hoursFeatures:
Would you like to be high in Google search engine result and earn more money because of it? If yes then it's time to take your website from the depths of the Internet. Make your page visible to others by using proven SEO techniques. Websites without users don't exist. Gain more visitors by using the SEO techniques presented in this course and gain: more money from ads, more money from bought products, more fame/subscribers.
Improve websites using proven SEO techniques
Research keywords that matter
What are Google robots (crawlers) and how they work?
How to optimize the content of your website for SEO internal linking
Creating HTML and XML sitemaps
Using Google Webmaster Ttols
OnPage SEO that will make your content look great in Google eyes
What is SEO? Why is it so crucial to know it?
Who Am I?
User Experience is your main Goal
What are Google bots?
White Hat SEO vs Black Hat SEO
Most popular search engines
RESEARCHING THE KEYWORDS
What are keywords? How to pick up the right keywords?
BEST free Online Tools that will help you looking for keywords
Create content for the keywords that people are looking for
Longtail - why it is so effective
IMPROVING SITE DESCRIPTION OF YOUR WEBPAGE
WARNING: maximum number of keywords per site
Description MetaTag - How to describe your webpage attractively?
IMPROVING CONTENT OF YOUR WEBSITE (ONPAGE SEO)
Semantic tags and content of your website
How to properly name pages and folders?
Keyword Density Optimization
IMPROVING THE BACKGROUND OF YOUR WEBSITE
Google WebMaster Tools
Meta tags created especially for crawlers
Is page validation important in SEO?
EXTERNAL SEO (OFFPAGE SEO)
Should you care about your PageRank?
External links - why are they so important? What you should avoid?
Directories - is it worth to add your website to directory?
Link exchange systems
Youtube - best white hat SEO technique to acquire links