Social Media Marketing eLearning Bundle Course



Course Details:

Length: 22 courses

Access Length: 6 months

Price: $450/person (USD)

Bulk Pricing: 10+ Contact Us

Course Features:

Instant Access After Purchase

Lecture by Recorded Video

Stop and Start as Needed

Certificate of Completion

Software Lab Included?: N/A

Delivery Method:

Self-Paced Online

Individuals and Groups
@ Your Location

 


Course Overview

Master Your Social Media Presence: The Ultimate eLearning Bundle - Become a social media pro and skyrocket your brand or business with this comprehensive eLearning bundle!

This all-in-one package equips you with the skills and knowledge to dominate the social media landscape, from the fundamentals of online marketing to advanced advertising strategies.

Here's a glimpse of what you'll learn:

  • Master the basics of social media marketing:
    • Understand why social media is crucial for businesses and organizations.
    • Learn key components of a successful social media marketing plan.
    • Discover the power of different platforms like Facebook, Twitter, LinkedIn, and YouTube.
  • Craft captivating content that engages your audience:
    • Develop strategies to create effective social media posts that drive engagement.
    • Explore various content formats like videos, images, and text.
    • Learn how to leverage data and analytics to optimize your content strategy.
  • Build a strong brand presence on LinkedIn:
    • Optimize your profile to attract potential employers or clients.
    • Engage in meaningful conversations and build valuable connections.
    • Leverage LinkedIn features like Groups and Company Pages to amplify your brand.
  • Unleash the power of paid advertising:
    • Discover the secrets to creating high-converting YouTube ads that reach the right audience.
    • Learn effective advertising strategies for various platforms like Facebook and Twitter.

This bundle is perfect for:

  • Entrepreneurs and business owners looking to expand their reach and attract new customers.
  • Marketing professionals seeking to refine their social media marketing skills.
  • Individuals aiming to build a strong personal brand online.
  • Anyone wanting to learn the latest social media trends and strategies.

Don't miss out on this opportunity to take your social media game to the next level! Enroll today and unlock the potential of social media for your success!

Also Included - 4 Courses: An Essential Career Skills Pack with 4 courses in key areas for career management and growth, including Time Management, Digital Skills, Creativity and Soft Skills.

 


Course Notes

eLearning Training Delivery Method

How It Works

This self-paced online course lets you learn independently at your own pace through Certstaffix Training's easy-to-use platform.

  • Learn at your own pace - Start and stop as it is convenient for you. Pick up where you left off.
  • Lecture utilizing video and recorded screenshots
  • 6-month subscription length
  • Instant Access After Purchase

Have more than 10 students needing this course? Contact Us for bulk pricing.

Learning Objectives:
  • Understand the fundamentals of social media marketing and its importance for businesses and organizations.
  • Develop the skills to create engaging and effective social media content across various platforms like Facebook, Twitter, LinkedIn, and YouTube.
  • Learn strategies to build a strong brand presence on LinkedIn, including optimizing profiles, engaging in conversations, and leveraging platform features.
  • Discover how to utilize paid advertising on platforms like YouTube to reach the right audience and achieve desired results.
Target Audience
  • Entrepreneurs and business owners: Seeking to expand their reach, attract new customers, and grow their brands.
  • Marketing professionals: Looking to refine their social media marketing skills and stay up-to-date on the latest trends and strategies.
  • Individuals: Aiming to build a strong personal brand online and establish themselves as thought leaders in their field.
  • Anyone: Interested in learning the fundamentals and advanced aspects of social media marketing, regardless of their prior experience.
Key Features
  • Audio Narration
  • Video
  • Inline Activities
  • Quizzes
  • Supplemental Resources
  • Post-Assessment
Languages
  • Audio/Video/Course Text: English.
  • Subtitles (Closed Caption): Varies by course. Please refer to the individual course descriptions below for specific details.
Course Duration
  • Social Media Marketing: 9 hrs 19 min
  • Essential Career Skills Pack: 2 hrs 23 min

 


Course Topics

Internet Marketing 101

Course Duration - 1 hr 30 min

This course is a must-take for anyone wanting to drive more profits from your online business generators.

Whether you’re just getting started or trying to generate better results from your current online marketing strategies, this course is a how-to for anyone wanting to generate more profits online.

You’ve heard of businesses making it big online and others not making it at all – and the difference is whether or not they can master online marketing techniques. If you need to drive better results with your marketing budget, this course will help you design and implement an effective strategy.

Course Objectives:
Course Objectives:
  • Define and understand the concept of online marketing.
  • Identify the key factors influencing online success.
  • Gain an introduction to Search Engine Optimization (SEO) principles.
  • Differentiate between ethical and unethical online marketing practices.
  • Grasp the fundamentals of Pay-Per-Click (PPC) advertising.
  • Explore the core aspects of social media marketing.
  • Learn the basics of email marketing strategies.
  • Understand the concept of content marketing and its role in online success.
  • Develop essential skills for content creation, specifically blogging.
  • Gain an overview of strategic planning in the context of online marketing.
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): N/A.
Detailed Course Outline:
Detailed Course Outline:
Introduction
  • Module 01: Introduction to Online Marketing
Search Engine Optimization (SEO)
  • Module 02: Search Engine Optimization (SEO)
Ethical Practices in Online Marketing
  • Module 03: White Hat vs Black Hat
Pay-Per-Click Advertising (PPC)
  • Module 04: Pay-Per-Click (PPC)
Social Media Marketing
  • Module 05: Social Media, Part 1
  • Module 06: Social Media, Part 2
Email Marketing
  • Module 07: Email Marketing
Content Marketing
  • Module 08: Blogging
Strategic Planning
  • Module 09: Planning Your Online Marketing Strategy


 

Social Media Marketing

Course Duration - 1 hr

Discover why your business should use social media marketing and learn more about using common social media tools in this training course. You'll increase your knowledge of social media and its impact, exploring why it is an important marketing channel for businesses. You'll examine some common social media tools and discover key components of a social media marketing plan.

Course Objectives:
Course Objectives:
  • Understand the concept and significance of social media marketing for businesses.
  • Gain insights into the impact and influence of social media.
  • Distinguish between social media and social media marketing.
  • Identify the key benefits of utilizing social media for marketing purposes.
  • Explore the various social media platforms and their significance in the landscape.
  • Learn to set up and manage business pages on various platforms, including Facebook, LinkedIn, and X (formerly Twitter).
  • Develop an understanding of best practices for each platform (Facebook, LinkedIn, X, YouTube, Instagram, Pinterest, TikTok).
  • Create a comprehensive social media marketing plan with defined objectives, target audience, content strategy, and metrics.
  • Gain knowledge on measuring the return on investment (ROI) of social media marketing efforts.
  • Stay informed about current trends in social media, including local marketing, influencer marketing, video marketing, and others.
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): N/A.
Detailed Course Outline:
Detailed Course Outline:
Introduction
  • The Impact of Social Media
A Closer Look at Social Media
  • What is Social Media?
  • What is Social Media Marketing?
  • Benefits of Social Media Marketing
  • Social Media Landscape
  • Facebook
    • Setting up a Facebook Business Page
    • Features of a Facebook Business Page [Part A]
    • Features of a Facebook Business Page [Part B]
    • Facebook Best Practices
  • LinkedIn
    • Tips for Using LinkedIn
  • X (Formerly Twitter)
    • Tips for Setting up X for Business
    • Using X for Business
  • YouTube
    • Tips for Using YouTube for Your Business
    • Strategy for Using YouTube
  • Instagram
    • Instagram Marketing
  • Pinterest
  • TikTok
    • Getting Started on TikTok
    • Ways to Use TikTok for Business
    • How to Advertise on TikTok
  • Conversations on Social Media
The New Marketing Channel
  • Your Social Media Marketing Plan
    • Set Your Objectives
    • Are you setting S.M.A.R.T Goals?
    • Outline Your Audience
    • Market Research
    • Plan Your Content
    • Track Your Metrics
    • Research Each Social Media Platform
    • Social Media Marketing Plan Summary
  • Check Your Understanding
    • Question 1
    • Question 2
An Integrated Approach
  • Your Business Website
  • An Integrated Approach
  • Return on Investment
  • Measuring ROI
Social Media Trends
  • Social Media Trends to Keep in Mind
  • Local Social Media
  • Influencers
    • How to Find Micro-Influencers
    • Next Steps
    • Influencer Marketing Growing
  • Video Marketing
  • Other Trends
Conclusion


 

Facebook: Facing the Facts

Course Duration - 10 min

Facebook is available in 200 languages, making it widely considered the most user-diverse social media platform. 85% of active users live outside the US and Canada, and more than 50% are from non-native English-speaking countries. In this course, we explore how Facebook achieved worldwide social media dominance. We will chart the platform’s origins by looking at how it has evolved alongside its users and identify the current makeup of its user demographics.

Course Objectives:
Course Objectives:
  • Explain how Facebook became the largest global social media platform
  • Recognize key user statistics and demographic data
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): N/A.


 

Mastering Social Media

Course Duration - 20 min

In Mastering Social Media, the staff members at Cutting Edge are avid social media users but are still coming to terms with advisable behaviors. Tammy notices that Casey spends too much time venting her feelings on Facebook. Carol posts inappropriate messages, and even Gen Y Dion mistakenly broadcasts his boredom with work (only for his boss to suggest that he find another job). Serena gives Marcus the benefit of her compartmentalized approach to social media management. When Marcus DonateMe app mistake goes viral on Facebook and YouTube, Dion’s quick thinking rescues Cutting Edge from a disastrous financial hole. With the Facebook and Twitter support accrued, it saves the day for Marcus.

Course Objectives:
Course Objectives:
  • Don't make a fool of yourself, INSTEAD: Think before you click
  • Don't be mindless, INSTEAD: Control your time and emotions
  • Don't focus on trivia, INSTEAD: Be creative and strategic
  • Don't be a maverick, INSTEAD: Involve experts
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English.


 

Creating Effective Social Media Posts

Course Duration - 20 min

Every company, business, and organization needs an online presence, from General Motors to the local hair salon. They go to great lengths to generate website traffic using techniques like search engine optimization and pay-per-click ad campaigns. And they also realize that marketing today inevitably includes social media marketing. Attracting prospects and customers to your website, page, or profile is one thing, but what happens when they arrive? Are they engaged enough by the content to “like” or to comment on what they see? Do they click through to buy the product or service?

Analysis of over 100,000 corporate Facebook posts by researchers from Wharton Business School, Stanford, and Carnegie Mellon provides guidance on how (and how NOT) to craft social media content. Companies and organizations use digital marketing to increase brand awareness, promote their products and services, and build an audience (or an online following). Engagement is key, and that’s why social media is such an important part of the marketing mix. If you want your social media marketing strategies to succeed, this training will show you how to engineer the content of your posts to increase customer engagement, which means more likes, shares, comments, and click-throughs.

Course Objectives:
Course Objectives:
  • Craft emotional content to increase likes and shares on social networks
  • Combine informational and persuasive content to drive higher engagement
  • Identify types of content that don’t drive engagement
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English.


 

How to Use Social Media for Marketing Growth

Course Duration - 55 min

There isn't such a thing as having a general ‘marketing plan’ - it’s much more complicated. You will need to constantly change your modes and strategies depending on the format in which your product is being marketed. Social media is a perfect example of this and requires a whole new breadth of knowledge that other marketing formats cannot teach. Because of this, not many people know how to use social media for marketing correctly and resort to guesswork as a means to propel their success when, in reality, they are falling way short of their true potential.

With this course, understanding social media marketing has never been easier. By utilizing all the tips, tricks, do’s, and Don'ts of the trade, you will know exactly how to navigate these waters and dominate social media with ease. The course begins with a brief introduction to all the main social media platforms, as well as their respective roles. Using social media for marketing isn't a one-size-fits-all principle, so you need to know where when to use which platform, and how. This leads nicely into the second section of the course, where you will learn the common rules for each major social media platform, examples including Pinterest, Facebook, Twitter, and YouTube. These rules of engagement for social media will make your marketing strategy diverse, flexible, and easily adaptable to change. By teaching you some general golden rules of social media, you will learn how to optimize for success and benefit your business in a healthy and organic way. This transitions into the course’s conclusion, where you will learn some final steps on how to dominate social media.

This course shows exactly how to apply all these principles to your marketing strategy so you can witness organic growth, putting you in touch with the right type of customer. Enrol today to grow your social media audience and experience all the benefits that follow.

Who Is The Course For?

  • Professionals and entrepreneurs who want to know how to use social media for marketing.
  • Professionals and entrepreneurs who want to bolster their existing marketing campaigns to boost their client base.
  • Business owners and professionals looking to yield profitable growth by dominating social media.
  • Anyone wanting to learn the golden rules of social media to avoid common mistakes that have tripped up others.
  • Any professionals wanting to brush up on their marketing campaign with extra tips and insider knowledge they might not have otherwise known about.
Course Objectives:
Course Objectives:
  • Establish the importance of social media marketing within your overall marketing campaign
  • Use social media for marketing in an effective and cost-efficient manner
  • Identify the rules of engagement for social media to enhance exposure and client connection
  • Incorporate other social media rules in your marketing game plan
  • Determine how to dominate social media and optimise for success
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): N/A.
Detailed Course Outline:
Detailed Course Outline:
Introduction
  • Who Is Elise Quevedo?
  • Who Is The Course For?
Understanding Social Media
  • It's A New Social Media Revolution!
  • Social Network Roles
The Essence of Social Media
  • Introduction
  • Selling An Experience
  • Facebook: Dos And Don'ts
  • Pinterest: Dos And Don'ts
  • Instagram: Dos And Don'ts
  • Twitter and Maximising Social Media Profiles
  • YouTube: Dos And Don'ts
Optimising For Success
  • Introduction
  • The Golden Rules
  • There Is Magic After All
  • Benefits For Business
Key Steps to Social Media Dominance
  • Introduction
  • Did You Get It?
Final Note And Thank You


 

LinkedIn: The Basics

Course Duration - 5 min

Love it or loathe it, LinkedIn is a business-focused social media platform. About 40 million LinkedIn users are in decision-making positions and LinkedIn outperforms other social media in terms of leads and revenue generated. Which means you need to stand out.

Course Objectives:
Course Objectives:
  • Explain why LinkedIn is great for business and networking
  • Identify that there’s not one rigid way to use it, and you can personalize your experience
  • Identify the different types of account you can have
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): N/A.


 

Capturing Leads

Course Duration - 5 min

The internet has changed the way that we capture leads. Typically, it is done through webinars and social media platforms like Facebook or LinkedIn. Many successful marketers use these platforms to advertise their products and services in several ways to generate traffic for their business websites so they can gain more leads with less effort spent on advertising. Using this method also helps you avoid having your message go unnoticed by potential customers who are not seeking a product like yours today because they need something else instead of what you have to offer them at the moment.

Course Objectives:
Course Objectives:
  • Find and capture leads
  • Explain quality vs. quantity
  • Identify capture repeat custom
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): N/A.


 

Leverage the Power of LinkedIn

Course Duration - 15 min

LinkedIn is more than a marketplace for finding a job or hiring employees. It is a place to establish yourself as a thought leader in your field and to maintain a strong personal brand. Used thoughtfully, it can be a powerful platform for cultivating strong connections. In the Leverage the Power of LinkedIn course, you will learn how to use LinkedIn to enhance rather than replace face-to-face interactions.

This interactive module with accompanying video and downloadable worksheet is based on the business relationship principles of ‘The Connector’s Way’ by author and speaker Patrick Galvin.

Course Objectives:
Course Objectives:
  • Use LinkedIn to build a network of people you know and trust
  • Avoid common pitfalls of connecting with people on LinkedIn
  • Illustrate LinkedIn’s most powerful relationship building features
  • Grow relationship building confidence and skill
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English.


 

Building your Brand on LinkedIn

Course Duration - 10 min

Nowadays, everyone is on social media. It’s useful for keeping you up to date with everything you’re interested in and for forming connections. Businesses, of course, are on social media, too. The social media platform of choice for businesses and professionals is LinkedIn, and if you want to get further in your chosen profession, then this could very well be the place for you.

As a professional, you are essentially a ‘brand.’ Your brand is key to being recognized by your peers or potential future employers, especially on LinkedIn. So, if you’re venturing into this LinkedIn world, you’ll need to know how to maximize your appeal and build that brand. This course will show you how.

This course is aimed at anyone eager to advance in their chosen career. LinkedIn is a great platform to sell yourself to potential employers or make connections in the same field you work in. If you look your best on LinkedIn, they’ll notice. Let’s take a look at how you can get ahead.

Course Objectives:
Course Objectives:
  • Determine your brand – how you want to be perceived by your peers, clients, and potential employers
  • Build a network of connections with other users in your field to maximise brand awareness
  • Utilise LinkedIn’s tools and features effectively to support your brand image
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): British English.


 

LinkedIn: Understanding Groups

Course Duration - 5 min

LinkedIn Groups are similar to some friendship groups. You’ll have a common interest, and you’ll all get involved in discussions. You might even get kicked out.

But some of the rules might be specific to LinkedIn. This course will help you understand them. This mini-course covers how Groups work and what to expect from them, so it covers the basics. But more than that, it also deals with softer skills, the more subjective, like how to use Groups effectively.

Course Objectives:
Course Objectives:
  • Explain what Groups actually are
  • Determine how to join/set up Groups
  • Determine how to get the most out of the Groups tool
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): British English.


 

Leveraging LinkedIn to Amplify Your Corporate Brand

Course Duration - 11 min

You probably already know this about LinkedIn: It’s the ultimate social media platform for professional networking. But did you know LinkedIn can be a key asset in your corporate brand strategy? In this course, Brian Berger - founder and host of Sports Business Radio and founder of the Sports PR Summit - explains how you can use LinkedIn to promote your company and network with other executives and businesses. He’ll provide you with specific takeaways on setting up your corporate LinkedIn feed and sharing news about your company. By the end of this course, you’ll have the beginnings of a news hub for your organization, which you can instantly share with millions of people.

Course Objectives:
Course Objectives:
  • Explain the importance of LinkedIn for a corporate brand
  • Set up a LinkedIn feed for your company
  • Share appropriate posts to amplify your corporate brand
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English.


 

LinkedIn Foundations for Businesses and Professionals

Course Duration - 45 min

LinkedIn Foundations is an interactive course showing you how to use the world's largest professional social network. Smart businesses and professionals are harnessing LinkedIn's power to grow their visibility, strengthen their brand, connect with customers, and discover opportunities. This foundational LinkedIn 101 course explores the professional and business opportunities of the social network.

In this 45-minute course, you'll also receive downloadable resources, including an Action Planner and Quickstart Guide. Discover the power of a professional LinkedIn profile and how the LinkedIn newsfeed works to provide visibility. Uncover the power of LinkedIn business features like Pages, Ads, and Jobs (recruiter) to grow your business impact on the platform. At the end of this course, you'll have a clear idea of how to use LinkedIn for your organization, key terminology, and core functions and features.

Course Objectives:
Course Objectives:
  • Understand LinkedIn’s key functionalities and features, a professional social networking platform.
  • Identify the benefits and opportunities offered by LinkedIn for individuals and businesses.
  • Create and manage a professional LinkedIn profile to enhance visibility and branding.
  • Leverage the LinkedIn newsfeed and algorithm for effective engagement and content strategy.
  • Utilize core professional features like connections, groups, and endorsements.
  • Explore core business features, including Pages, Ads, and Jobs (recruiter).
  • Develop an understanding of key LinkedIn terminology relevant to professional and business use.
  • Gain a clear picture of how to leverage LinkedIn for an organization's needs.
  • Complete pre- and post-course assessments to gauge understanding and track progress.
  • Develop an Action Planner and Quickstart Guide for practical application of learnings.
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English and Latin American Spanish.
Detailed Course Outline:
Detailed Course Outline:
Introduction
  • Pre-Assessment: LinkedIn Foundations
  • Current State of LinkedIn
Benefits and Opportunities
  • The Professional Benefits & Opportunities
  • The Business Benefits and Opportunities
Feature Overview
  • Core Professional Elements and Features
  • Core Business Elements and Features
Understanding LinkedIn
  • Newsfeed and Algorithm
Conclusion
  • Final Assessment: LinkedIn Foundations


 

Twitter

Course Duration - 2 hrs

In this comprehensive Twitter tutorial, you’ll discover how to follow other users, understand the use of a hashtag, and connect with other users worldwide. As you progress through your training, you’ll focus on several important areas, including creating your Twitter account and profile, navigating the Twitter interface, and sending an effective tweet. Next, you’ll develop the skills necessary to perform certain account maintenance tasks such as muting, blocking, and unfollowing another user.

Course Objectives:
Course Objectives:
  • Create a Twitter account and establish a professional profile.
  • Navigate the Twitter interface and understand its key elements.
  • Effectively send tweets, including mentions, hashtags, URLs, images, and videos.
  • Utilize direct messages for private communication on Twitter.
  • Manage your Twitter experience by following, unfollowing, blocking, and muting users.
  • Discover and follow relevant users and explore the "Who to Follow" feature.
  • Engage with other users by favoriting, retweeting, and replying to tweets.
  • Utilize the search function to find specific information and users.
  • Explore trending topics and understand their significance on Twitter.
  • Manage and leverage Twitter lists for organized content consumption.
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English.
Detailed Course Outline:
Detailed Course Outline:
Introduction
  • What you'll learn in this training
Creating a Twitter Account and Profile
  • Create a Twitter Account
  • Search and Connect with Contacts Already on Twitter
  • Uploading a Profile Photo
  • Overview of the Interface
  • Appearance of the Settings Icon
  • Account Settings Options
  • Set your Notification Preferences
  • Customize your Profile Page
Sending Tweets
  • Send a Tweet
  • Overview of @mentions
  • View your mentions and send a Tweet with a mention in it
  • Overview of Hashtags
  • Send a Tweet with a Hashtag in it
  • Shorten a Tweet
  • Use a URL Shortening Service
  • View and Send a Direct Message
  • Add an Image and Video to a Tweet
  • Add a Location to a Tweet
  • Delete a Tweet
  • Favorite a Tweet
  • Retweet a Tweet
Follow and Be Followed
  • Introducing Following
  • Viewing a User's Profile
  • Follow a user from their page
  • Use the search feature to search for a user to follow
  • Use the Who to Follow Feature
  • Accept a Follower
  • Unfollow a user
  • Block a user
  • Mute a user
Navigating the Twitter Interface
  • Eliminate advertisement Tweets from your feed
  • Overview of the ME Tab
  • Overview of the Notifications Tab
  • Overview of the Discover Tab
  • Find and use help, including the Twitter blog for help
  • Understand and use Trending
Twitter Search
  • Overview of the Search Feature
  • Save a search for future use
  • Get your Twitter archive of previous Tweets
Twitter Lists
  • Explore Lists
  • Add and remove a list
  • Remove yourself from a list
  • Delete a List
  • Subscribe to another user's list
  • View Tweets on a list


 

Crushing It!: How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Course Duration - 17 min

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms. Gary Vaynerchuk offers advice on following the Crush It! principles and becoming successful on Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, and iTunes; and other emerging platforms such as Musical.ly.

Course Objectives:
Course Objectives:
  • Monetize being an influencer on social media
  • Use 8 essential elements to be a successful online influencer
  • Get over your fears and give yourself permission to crush it
  • Get discovered and use the most important online platforms
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English.


 

YouTube

Course Duration - 15 min

This course will look at how you can use YouTube as a tool to grow your brand; we’ll examine how the platform has become the preferred tool of marketers, the types of content you can create, and what might work for you.

Course Objectives:
Course Objectives:
  • Explain why YouTube is such an important and popular tool for businesses and brands
  • Determine what to expect from the content on YouTube
  • Create your own brand and the types of content that might work for you
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English.


 

YouTube: Creating Content

Course Duration - 10 min

This course explores using YouTube to suit your brand image. To begin with, it will look at the different styles of content that are most popular on the platform and how they might suit your business or appeal to your target audience. Then, we will give you some valuable tips to help you create targeted content, grow your channel, and increase your brand’s online presence.

Course Objectives:
Course Objectives:
  • Identify your YouTube brand and image
  • Identify the different types of YouTube content you can create
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): American English.


 

Create Amazing YouTube Ads that Drive Conversions - The YouTube Ad Formula

Course Duration - 46 min

Are you currently running YouTube Ads? Or are you looking to start running them to grow your business?

This YouTube Ad Formula will teach you the 9 secret ingredients that every YouTube Ad MUST have.

Taught by Kevin Anson, a Video Marketing Expert, Kevin has personally scripted and produced YouTube ads for some of the biggest brands and influencers in the world.

If you’re looking to grow your business with paid advertising this year, The YouTube Ad Formula is a program every business owner must have in their company’s advertising training library.

The YouTube Ad Formula is a series of 9 battle-tested ingredients that help ensure your YouTube Ads are viewed and clicked by the right people. Every ingredient is designed to either qualify or disqualify the viewer so you get the best prospects and spend the least amount on ad spend.

Course Objectives:
Course Objectives:
  • Understand the core principles of The YouTube Ad Formula for effective ad creation.
  • Identify and define your ideal target audience for YouTube ad campaigns.
  • Craft captivating hooks to grab viewer attention in the first seconds of your ad.
  • Learn techniques to effectively present your product or service within the ad.
  • Develop a compelling call to action (CTA) that encourages viewers to engage.
  • Incorporate credibility elements to build trust and establish your brand authority.
  • Identify and address the specific pain points or desires of your target audience.
  • Utilize product demonstrations to pre-sell potential customers on the benefits offered.
  • Leverage testimonials strategically to enhance the credibility and impact of your ad.
  • Craft clear and concise CTAs that inspire viewers to take action after watching your ad.
Additional Language Information:
Additional Language Information:
  • Subtitles (Closed Caption): N/A.
Detailed Course Outline:
Detailed Course Outline:
INTRODUCTION
  • Introduction to the YouTube Ad Formula
INGREDIENTS FOR SUCCESS ON YOUTUBE
  • Ingredient #1 - How To Identify & Retain Your Ideal Prospect
  • Ingredient #2 - How To Captivate Your Viewers Using A Hook
  • Ingredient #3 - How To Properly Present Your Product
  • Ingredient #4 - How To Entice Those With Shorter Attention Spans Using A Soft CTA
  • Ingredient #5 - How To Properly Mention Your Credibility
  • Ingredient #6 - How To Address The Right Pain Or Desires Of Your Prospect
  • Ingredient #7 - How To Demonstrate Your Product So Your Prospect Is Pre-Sold
  • Ingredient #8 - How To Properly Present Testimonials In Your Video Ad
  • Ingredient #9 - How To Ask The Viewer To Take Action With A CTA
PRO TIPS AND BONUS MATERIALS
  • PRO TIPS
  • Sample Script Walk Through
  • How To Save A YouTube Ad You Saw On YouTube

 


 


Essential Career Skills Pack


Productivity and Time Management

Course Duration - 30 min

It seems that there is never enough time in the day. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? This course will explain how to plan and prioritize tasks, so that we can make the most of the limited time we have. By using the time-management techniques in this course, you can improve your ability to function more effectively – even when time is tight and pressures are high. So, by the end of the course you will have the knowledge, skills and confidence to be an effective manager of your time.

Course Objectives:
Course Objectives:
  • Set your priorities to better manage your time
  • Improve your productivity by sharpening your focus and multitasking effectively
Detailed Course Outline:
Detailed Course Outline:
  • Productiity & Time Management
  • Prioritization
  • Getting Things Done
  • Procrastination
  • Multitasking & Focus
  • Summary


 

Basic Digital Skills

Course Duration - 13 min

With the rise of digital transformation and technology, having a basic digital literacy is essential for all types of jobs, regardless of the industry. To stay competitive and be successful in the workplace, enhancing your digital skills should be a top priority.

Course Objectives:
Course Objectives:
  • Recall the essential digital skills framework
  • Elaborate on the toolkit of essential digital skills
  • Identify how to develop or improve your digital skills
Detailed Course Outline:
Detailed Course Outline:
  • The Essential Digital Skills Framework
  • The Toolkit of Essential Digital Skills
  • Developing Digital Skills
  • Summary


 

4 Ways to Boost Creativity

Course Duration - 30 min

The digital economy is opening up ways for everyone to be creative. It doesn’t just mean being artistic – it’s more about ideas, solutions, alternatives, incremental improvements. Peter Quarry and Eve Ash discuss ways that mental capacity can be developed, perspectives changed, group power leveraged and making things actually happen.

Course Objectives:
Course Objectives:
  • Define creativity
  • Think outside the box
  • Develop the right mental attitude
  • Leverage the power of groups
  • Ensure managers make it happen
Detailed Course Outline:
Detailed Course Outline:
  • What is Creativity at Work?
  • Learn to Think Outside the box
  • Develop the Right Mental Capacity
  • Laverage the Power of Groups
  • Ensure Managers Make It Happen
  • Summary


 

The 11 Essential Career Soft Skills

Course Duration - 1 hr 10 min

Soft Skills are the traits, characteristics, habits, and skills needed to survive and thrive in the modern work world. Soft skills aren't usually taught in school, but you will learn them all here in this course. Are you someone that other people in your organization and industry like to work with, collaborate with and partner with? Are you seen as a valuable asset to any new project that comes along?

This soft skills training course will teach you how to develop the skills that can make the difference between a lackluster career that tops out at middle management versus one that lands you in the executive suite. Or to wherever you define career success. So many soft skills seem like common sense at first glance, but they are not commonly applied by most workers. This soft skills training course will give you an edge over your competitors. It will also make your job, your career and your life more rewarding and enjoyable.

Course Objectives:
Course Objectives:
  • Understand how to be a great communicator
  • Become a stronger listene
  • Appear professional to co-workers and bosses of all ages
  • Avoid common career blunders that often end careers
  • Manage expectations for bosses and colleagues
  • Position yourself for promotions
  • Make technology your asset, even if you are afraid of technology
  • Avoid the Not My Job Syndrome
  • Develop EQ to Match Your IQ
  • Develop leadership qualities
Detailed Course Outline:
Detailed Course Outline:
  • Introduction
  • The Soft Tech Savvy Way to Always Be Essential
  • Not My Job, And I Am Happy to Do It
  • You Can Become a Master Communicator
  • Feedback Video for The 11 Essential Career Soft Skills
  • Become a Leader Without the Title or Formal Authority
  • Your EQ Will Beat a Higher IQ
  • Building Your Winning Team
  • Make Every One of Your Seconds Count
  • Unleash Your Inner Anthony Robbins
  • Avoid Being Uncool
  • Clothes Can Still Make or Break Your Career
  • Conclusion The 11 Essential Career Soft Skills
  • Extra: Developing Your Career Secret Sauce

 



 


Related Social Media Marketing Information:

How Much Do Social Media Marketing Training Courses Cost?

Public instructor-led Social Media Marketing course prices start at $450 per student. Group training discounts are available.

Self-Paced Social Media Marketing eLearning courses cost $450 at the starting point per student. Group purchase discounts are available.

What Social Media Marketing Skills Should I Learn?

A: If you are wondering what social media marketing skills are important to learn, we've written a Social Media Marketing Skills and Learning Guide that maps out social media marketing skills that are key to master and which of our courses teaches each skill.

Read Our Social Media Marketing Skills and Learning Guide

Take a Social Media Class With Certstaffix Training

Certstaffix Training offers a selection of courses for Social Media Marketing skills development. We provide three versatile learning approaches to suit your needs.

First, we have live online Social Media courses, which allow you to participate in real-time, wherever you're located. Our online Marketing Social Media course is particularly popular.

Second, we offer self-paced online eLearning, ideal for those who like to learn at their own pace and flexibility. This includes detailed courses for Social Media, courses in Social Media Marketing, and courses on Social Media Marketing. No matter your schedule or learning style, our online Social Media classes will empower you with essential Marketing knowledge.

Last, we have onsite in-person Social Marketing classes for corporate groups. These courses ensure that your team is on the same page and ready to leverage the power of Social Media. Our combined Social Media and marketing courses are perfect for the holistic development of your team.

At Certstaffix Training, we also provide Social Media certification programs and a dedicated Social Media Marketing class, helping professionals to stay ahead of the curve in the digital age. Choose us for comprehensive online Marketing and Social Media course options, tailored to your unique needs.

What Is Social Media Marketing, and How Can I Use a Social Media Marketing Certificate?

A: Social media marketing is the use of marketing techniques on social networks to support business objectives, including finding new prospects and converting them into customers. By using social media accounts, businesses can engage in online marketing and can inexpensively reach and connect with customers. When learning social media marketing, novices have a variety of training resources to choose from, including paid courses. In some cases, beginners can learn the fundamentals of social media marketing in only a few days. Those who hold a social media marketing certificate can be entrusted to be the digital face of their company while performing necessary marketing duties.

More Information on Learning and Using Social Media Marketing

How Can I Learn Social Media Marketing?

A: To successfully learn social media marketing, beginners would do well to familiarize themselves with online marketing techniques. Afterward, students should identify which social media platforms they want to use and sign up for instructor-led courses that can teach them how to use the networks' particular tools to engage in digital marketing. Related courses that may help students understand social media marketing include business, communication, journalism, and public relations. Since social media networks and online marketing trends can change every day, it's important to keep up to date with the latest changes and advancements.

More Information on How to Learn Social Media Marketing

How Can I Learn Social Media Marketing Techniques Online?

A: To successfully learn social media marketing techniques online, you'll first have to understand what social media marketing is, know your professional goals, and identify which social media platforms that you want to use. While it's possible to learn about social media marketing through websites or videos, there's no substitute for taking classes with knowledgeable instructors. Online classes, either taught live or on demand, can provide you with the training necessary to become a social media marketing master.

More Information on How to Learn Social Media Marketing Online

How Expensive Are Social Media Marketing Courses?

A: A variety of factors can determine how much you'll pay for social media marketing courses. These can include whether you choose a live or prerecorded course, enroll in group or individual classes, or take advantage of social media course bundles that cover multiple platforms. The most comprehensive classes can cost hundreds or even thousands of dollars, depending on the training company chosen. Employers and students can save a significant amount of money on educational costs if they make smart decisions about how and where they receive their training.

More Information on How Much Social Media Training Costs

What is the best online course for social media?

A: If you're looking for social media classes that can help you learn more about this important marketing tool, there are a few things to consider. First, decide what type of social media platform you want to focus on. There are many different social media platforms available, each with its unique features and target audience. Once you've chosen a platform, research different courses that focus on that particular platform.

Some social media classes may be better suited for beginners, while others may be more advanced. Consider your level of experience and skill when choosing a course. Additionally, make sure to read reviews of any social media class you're considering taking. This will give you a better idea of what to expect and whether or not the class is a good fit for you.

Choosing the right social media course can help you make the most of this powerful marketing tool. With the right instruction, you can learn how to use social media to reach your target audience, build relationships, and grow your business.

What do you learn in a social media course?

A: In a social media course, you will learn how to create and maintain social media accounts for businesses. You will learn how to create content, post updates, engage with followers, and measure the success of your social media campaigns. Additionally, you will learn best practices for social media marketing, including how to develop strategies and objectives, target your audience, and create and execute social media marketing plans.

How do Beginners start social media marketing?

A: Social media marketing can be a great way to connect with potential and current customers. But where do you start? If you're a beginner, there are a few key things you need to know before getting started.

First, it's important to understand the different types of social media platforms available. Each platform has its unique features and audience. For example, Facebook is great for staying in touch with friends and family, while Twitter is perfect for sharing news and insights.

Once you've chosen the social media platform that's right for you, it's time to start creating content. This can range from blog posts and articles to photos and videos. The important thing is to create content that is interesting and engaging for your audience.

Finally, don't forget to promote your social media content. This can be done through paid advertising or by using organic methods such as social media influencers.

You can learn these skills in Certstaffix Training's Social Media Marketing courses.

What are the top Social Media Marketing skills?

A: When it comes to social media, there are a few key skills that can help you stand out from the crowd. Here are the top social media skills that businesses are looking for:

Top Social Media Marketing Skills

1. Strategic thinking – Being able to think strategically about social media is critical for businesses. You need to be able to understand the big picture and how social media fits into it.

2. Creativity – Social media is all about creating interesting and engaging content. If you can come up with creative ideas that capture people’s attention, you’ll be ahead of the game.

3. Writing Ability – A large part of social media is creating written content. Whether it’s blog posts, tweets, or Facebook updates, being able to write well is a valuable skill.

4. Video Production – With the rise of platforms like YouTube and Instagram, video is becoming increasingly important in social media. If you have skills in video production, you’ll be in high demand.

5. Graphic Design – Along with video, graphics are also becoming more important on social media. If you have experience with graphic design, you can create Visual content that will grab attention and stand out from the competition.

6. Analytics – Being able to measure and analyze the performance of your social media campaigns is essential for businesses. Those who can use data to improve their strategies will be in high demand.

7. Customer Service – Social media is often used as a customer service channel. If you have experience dealing with customers and solving their problems, you’ll be an asset to any business.

8. Community Management – Another important aspect of social media is community management. This involves moderating comments, responding to questions, and managing conversations.

9. Campaign Management – Planning and executing social media campaigns is a complex process. If you have experience managing campaigns, you can be a valuable asset to businesses.

10. Influencer Marketing – Identifying and working with influencers is a key part of social media marketing. If you have the ability to find and connect with influencers, you’ll be in high demand.

These are just some of the top social media skills that businesses are looking for. If you have any of these skills, you’ll be in a good position to land a job in the social media field.

How Do I Start a Social Media Marketing Career?

A: There are several different ways to begin a career in social media marketing, from pursuing a formal degree to learning on the job and other approaches in between. The specific path that you choose can depend on your professional standing, but for people with established careers, signing up for short-term training is often the easiest and most cost-effective option. For those completely new to the profession, taking classes, learning about social media platforms, building portfolios, networking, and targeting specific entry-level positions can pave the way to a respected career.

More Information on How to Start a Social Media Marketing Career

Where Can I Learn More About Social Media Marketing?

Social Media Marketing Blogs

Social Media Marketing User Groups

Social Media Marketing Online Forums

Explore Social Media Training Classes Near Me:

Certstaffix Training provides Social Media classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Social Media concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Social Media skills. Start learning today and see how Certstaffix Training can help you reach your goals.







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